How an entertainment app increased its revenue by 37% in 2 months?

Entertainment apps have seen significant growth in recent years, with non-game app revenue reaching its peak in January 2023. This surge in revenue can largely be attributed to the rise of entertainment apps. It is projected that entertainment app revenue will reach $11.5 billion in 2023, a growth of 235%. With this trend, it is essential for app developers to seize the opportunity and maximize the revenue potential of their entertainment apps.

App Story

Our client, a medium-sized team with experience in game development and distribution, approached FoxData for assistance in promoting their new video player app. The app serves as a media server and streaming platform, allowing users to access and organize their media content across multiple devices. This case study showcases the success story of a competitor in the Google Play store, highlighting the potential for our client's app.

Challenges

As a team with experience in app promotion, our client initially sought FoxData's assistance in optimizing their app's metadata and creative resources. Additionally, they faced the challenge of generating significant traffic and quality conversions in a relatively mature market, as they had secured venture capital for their app. Furthermore, video apps in general face common challenges in developing effective monetization strategies, and choosing the right model aligned with the target audience and content is crucial.

Solutions

App Store Optimization

The app had a unique value proposition but lacked visibility and downloads in the app store. To address these issues, we implemented an App Store Optimization (ASO) strategy.

• Conducted Keyword Research: We conducted extensive research to identify relevant and high-traffic keywords in the video app category. Using FoxData's keyword research tools, we identified popular keywords and analyzed competitors to determine potential target keywords.
• Optimized App Title and Description: Based on the keyword research, we optimized the app's title and description to include relevant and high-traffic keywords. We also used descriptive language to highlight the app's unique value proposition and attract potential users.
• Improved App Screenshots and Videos: We updated the app's screenshots and videos to showcase its unique features and value proposition. The visuals were designed to be visually appealing and effectively demonstrate the app's functionality and advantages.
• Encouraged User Reviews and Ratings: We encouraged users to leave positive reviews and ratings in the app store by offering incentives such as in-app rewards or exclusive content. We also addressed negative reviews and addressed user feedback to improve the overall rating of the app.

Search Ads

In this phase, we utilized the validated keywords from our previous research and implemented the following steps:

• Created Ad Campaigns: Based on the keyword research, we created targeted search ad campaigns that focused on specific keywords and demographics. Multiple ad groups were created with different targeting options such as age, gender, and location to enhance ad relevance.
• Optimized Ad Creative: We developed visually appealing ad creatives, including screenshots and videos, that effectively highlighted the app's value proposition and features. The creative assets were optimized for different device sizes and orientations to maximize their impact.
• Monitored and Adjusted Strategy: We closely monitored the performance of our ad campaigns and made adjustments based on data analysis. Bidding strategy, targeting options, and ad creative were fine-tuned to improve ad performance and return on investment (ROI).

Monetization Strategy

In addition to the aforementioned strategies, we also identified the need to optimize the app's monetization strategy. Our team devised the following plan:

• Implementing In-App Purchases: We introduced in-app purchases, allowing users to buy premium content and subscribe to exclusive channels.
• Optimizing Ad Placement: We analyzed user behavior and strategically placed ads, such as after users finished watching a video or when they paused a video.
• Introducing Subscriptions: We introduced subscription plans for users who wanted regular access to premium content. The subscriptions were reasonably priced, with the option to cancel at any time.

Results

By implementing our recommendations, the app experienced a remarkable 37% increase in revenue within just two months, exceeding the initial growth target. Additionally, in the first month of promotion, the app recorded over 500,000 downloads for the first time. FoxData can help you replicate this success by optimizing your app's performance and revenue potential. Do you also want to replicate such success? Come and try FoxData!