FoxData is a necessary way for your app marketing strategy to succeed. Without proper optimization of your app's listing, including keywords and visuals, your efforts to attract users may fall short. Users who stumble upon a poorly optimized listing may be less likely to download your app.
What results did we get after the FoxData data analysis and ASO optimization?
+58% app organic downloads within 6 months;
Improved keywords ranking on both the Apple App Store and Google Play Store;
Improved app rating: the app's average rating improved from 4.3 to 4.7, which helped to increase user confidence and trust in the app.
Our client, a language-learning app, had been struggling to increase their organic downloads despite investing in various paid marketing strategies. They wanted to reduce their marketing spend and focus on organic growth to expand their user base and reach more potential customers.
Our team suggested optimizing their app store page with FoxData analysis and ASO techniques to improve their visibility and attract more organic downloads.
The client's app was struggling to gain traction in a crowded market filled with well-established players. With a limited marketing budget, the client had to rely on organic downloads to expand their user base. Our challenge was to identify the most effective keywords that would increase the app's visibility on app stores and drive organic downloads.
To start, we conducted comprehensive keyword research to pinpoint the most relevant and high-traffic keywords for our client's app. Our analysis included examining the app's existing metadata, market intelligence, competitor apps, and user reviews to gain valuable insights into the target audience's search behavior.
FoxData will suggest some keywords first and you can track them, which are related to "Duolingo," "YouTube Kids," and "Brainly," as well as their combinations to form mid and long-tail keywords and some competitor keywords. We included in the list the keywords with a medium/high search level that define the app's main focus. (Note: the app below is just for demonstrating for the sake of privacy protection of our clients)
After tracking these keywords, you can review their information, including keyword rank, search volume, chance score, and other data.
What can you do to optimize and expand your keywords? 👉 Why not check Keywords Explore on FoxData by your own!
Based on our research, we recommended the following strategies:
Identify long-tail keywords
Our team identified relevant long-tail keywords that had high search volume but less competition. By targeting these keywords, we were able to improve the app's visibility in app stores and attract users who were searching for specific learning resources.
Use keyword variations
We recommended using keyword variations to optimize the app's metadata. By using different variations of the same keyword, we were able to rank the app for multiple search queries.
Optimize the app's title and description
We optimized the app's title and description with the most relevant and high-traffic keywords. We also made sure that the app's metadata was well-written and compelling to attract more clicks.
We considered the different effects of the text fields as well as the various ways of optimizing the tab in the two stores.
Monitoring and optimization
We monitored the app's performance regularly and made necessary changes to the keywords to ensure that the app continued to rank higher in app stores.
FoxData | App Market Analysis and ASA Analytics platform will show you them all for free. Start your 7-day free trial in FoxData, get deep ASO, ASA Analytics, and App Market Insights, and boost your app. (Note: the app below is just for demonstrating for the sake of privacy protection of our clients)
Keyword Ranked on FoxDataThorough keyword research is a proven method for increasing the visibility of education apps on app stores and driving organic downloads. By analyzing the app's competition, conducting extensive keyword research, and optimizing the app's metadata with relevant and high-traffic keywords, our client achieved a significant increase in organic downloads and improved their app's rating.
For education apps looking to expand their user base and compete with established players in the market, investing in app intelligence is a cost-effective strategy.
We are here to help you if you want to take your business to the next level. Increasing your App Ranking in Google Play & iOS-FoxData can help you find the key to success.
