How a Sports Betting App Win and Maintain User Retention Effectively?

How a Sports Betting App Win User Retention?
2023-11-30

How a Sports Betting App Win User Retention?


The sports betting and gaming app market is experiencing rapid growth within the gambling industry. This growth can be attributed to factors such as the proliferation of internet infrastructure, evolving regulatory landscapes, and the increasing popularity of sports events and leagues worldwide. According to a report titled "Sports Betting Market Size, Share & Trends Analysis Report," the global sports betting market size is projected to reach USD 182.12 billion by 2030, with a compound annual growth rate (CAGR) of 10.3% from 2023 to 2030.

Factors Driving the Growth of Sports Betting Apps

The growth of the sports betting app market can be attributed to several factors:

  • The increase in the number of sports events and leagues worldwide, such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League, has positively influenced the demand for sports betting.
  • The rise of esports, organized multiplayer video game competitions, has gained massive popularity, especially during the COVID-19 pandemic, leading to a surge in the number of esports events worldwide.
  • Major players in the global betting industry now operate through official websites and online platforms, catering to the increased demand for sports betting.
  • Advancements in technology, such as the utilization of AI and blockchain technologies, are further driving the growth of the market by enhancing prediction algorithms in betting software.

The Importance of Mobile Marketing

Want to gain new mobile app users and profit in 2023? Look no further than the big events. Tens of millions of fans worldwide will watch the tournament, providing marketers with an unprecedented opportunity to capture mindshare, gain new customers, and enjoy active engagement. What is the most effective way to achieve these objectives? Mobile marketing.

App Story

Our custom app, founded in 2012 by several avid sports enthusiasts, is India's first single-match fantasy sports platform. It offers fantasy cricket, football, kabaddi, and NBA basketball. The platform features online gaming, allowing players to leverage their sports knowledge to create virtual fantasy teams composed of real-life players. They earn points based on the performance of these players in actual matches. India currently accounts for nearly 13% of the global online mobile gaming population. The industry is projected to reach $5 billion by 2025, indicating limitless growth potential for this app.

Challenges

In the highly competitive landscape of sports betting apps, the advertising space is tightly regulated in numerous states, making it an expensive endeavor. As a result, gaining an edge through organic user engagement provides a significant advantage for these apps.

Solutions

Apple Search Ads

To maximize visibility and user acquisition in the sports betting app category, the app utilized Apple Search Ads specifically targeted at the U.S. market. Discovery campaigns were employed to identify relevant keywords and optimize the app's visibility and reach.

Keyword Optimization

To optimize keyword targeting, the app focused on refining its metadata for the UK-EN and US-EN markets. Continuous iterations and experiments with different versions of the promotional text were conducted to identify the most engaging content for users. Thorough keyword research and evaluation of the app's position within the market were performed using FoxData.


Keyword Optimization on FoxData

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Ratings & Reviews Optimization

New screenshots were created for the App Store and Google Play Store to enhance the app's listings. Negative reviews were suppressed, resulting in increased app ratings. Monitoring app reviews and ensuring a higher rating throughout the competition was achieved through integration with a guaranteed app reviews service.

Ratings & Reviews on FoxData

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Loyalty Programs and Rewards

The app implemented a loyalty program that rewarded users for their continued engagement and activity within the app. Incentives such as bonus bets, exclusive promotions, and VIP access were offered to enhance user retention.

Results

The app's visibility to the right audiences was increased, resulting in improved organic search traffic and conversion rates. The metadata updates led to more visitors to the app's store listing and increased installs. Active users and paying users increased by 1 time over the pre-optimization data, and metrics such as retention rate and average revenue per paying user (ARPPU) also improved.

With the right strategies and optimizations, sports betting apps can win user retention and drive significant growth in the competitive market.

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