This India-based startup launched its AI-driven photo editing app in 2023, targeting users who want to transform photos with one tap — filters, color correction, and beautification without the complexity of pro-grade tools like Photoshop.
Despite a solid product experience, growth soon plateaued. Organic visibility was limited, and paid campaigns could no longer compensate.
“In photo editing, trends move incredibly fast. We needed a partner agile enough to match that pace and help us scale smartly.”
— Adam, Marketing Manager
Facing tightening budgets and rising competition, the team turned to FoxData to rebuild its App Store Optimization (ASO) strategy from the ground up.
Like many fast-growing startups, the app suffered from tactical fatigue — quick fixes, no clear system.
Main bottlenecks included:
The mission was clear: rebuild ASO fundamentals, regain ranking momentum, and boost organic downloads — fast.
To solve these challenges efficiently, FoxData and the client jointly developed a two-phase growth plan:
1️⃣ ASO Overhaul for iOS in the U.S. Market
2️⃣ Localization and Scale-up in Global Markets
Through FoxData’s Competitor Analysis, our team benchmarked keyword overlap and performance trends across the top 20 image-editing apps.
Findings were eye-opening:
Armed with this insight, we mapped a balanced keyword cluster around three categories — Core, Growth, and Experimental — mirroring the cadence used by FoxData’s top-performing ASO teams.
👋🏼Expert Note: When researching direct competitors, to quickly and accurately identify major competing products and study their keyword strategies, our team uses "Competitor Analysis" on FoxData. This approach simplifies the steps while deepening the research.
If you also want to directly find competitors and study their keyword strategies, why not click here to try Competitor Analysis for free?
The team redesigned titles, subtitles, and descriptions with clear intent differentiation.
Each segment underwent A/B testing for 10–14 days, tracked live in FoxData’s Keyword Tracker to capture ranking and conversion shifts.
Results after just two cycles:
The previous creatives looked generic and lacked emotional appeal.
Using insights from high CTR competitors, we redesigned a new batch of screenshots and preview videos emphasizing two things:
During initial audits, we discovered that app listings in France, Spain, China, and Japan were poorly translated — sometimes even inaccurate.
FoxData’s Localization Intelligence Panel guided the rework process, allowing our multilingual specialists to:
This refined localization drove:
Localization was no longer an afterthought — it became a growth lever.
Within three months, outcomes were measurable and lasting:
More importantly, the client established a repeatable ASO rhythm — measurable, data-backed, and scalable.
“FoxData helped us move from random fixes to a system that predicts results.”
— Adam, Marketing Manager
This collaboration transformed a struggling photo editor into a consistently growing, data-driven brand.
Key takeaways:
FoxData empowers thousands of developers with ASO analytics, competitor intelligence, and multilingual localization tools — helping you turn every optimization into a predictable outcome.
👉 Start your free trial today — and make data your growth engine.
FoxData — From data to predictable growth.
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