In today's mobile app market, the competition among casual games is incredibly fierce. Statistics show that the United States is one of the largest mobile gaming markets in the world, with casual games occupying a significant portion of the market share. Facing such a vast market and ever-increasing competition, any game that wants to stand out among the many rivals needs a well-planned
App Store Optimization (ASO) strategy.
Our client is a casual gaming company that focuses on the U.S. market. Although their games are innovative and fun to play, they have been performing modestly since launch and have not attracted enough attention or downloads. To change this situation, the client has sought our team's help, hoping that we can enhance the game's visibility and download numbers through
professional ASO services, thereby increasing revenue.
"We're looking for a partner that can help with ASO for our game, which we've been developing for a year, so we can gain more users in these markets and further increase our organic growth."
-CEO at The Game Company
App Story
Our client's casual game, with its unique artistic style and simple yet engaging gameplay mechanics, is attempting to carve out a niche in the casual gaming market. The core gameplay is easy to pick up but challenging to master, aiming to attract players looking for a quick break and some entertainment. However, despite the game's inherent appeal, it has struggled to achieve a high ranking and sufficient exposure in the app stores. This has made it difficult for potential users to discover the game, resulting in less than satisfactory download numbers and user engagement.
Results
The company's collaboration with FoxData has significantly improved its app's rankings, installations, and store views/impressions. Since the partnership began in December 2023, the app has achieved the following results:
- The game's ranking in the Apple Store increased by 56%, ultimately breaking into the top 100 in its category, casual games.
- Installations increased by 30%.
Solutions
During our collaboration with the client, our team first conducted a comprehensive market positioning analysis of the game, identified the target user group, and optimized the game's keywords and description copy based on the search habits and preferences of this group. We also redesigned the game's icon, screenshots, and video previews to ensure they stand out in the app store and catch users' attention. In order to protect the client's privacy, all images shown below are of the client's competing apps
Keyword Optimization
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Market Research: Conducted in-depth research on the target market, using FoxData's ASO Report to analyze competitors' ASO strategies and keyword distributions. Utilized Keywords Explore-Competitor Analysis to delve into competitors' specific keywords, adding suitable ones to our list.
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Keyword Selection: Handpicked keywords that were most relevant to the game content and user search habits, ensuring these keywords had high search volume and low competition.
👏Expert Tips: Keywords Explore-Smart Recommendations and Keywords Explore-Marketing Keywords helped our ASO team streamline the keyword selection process. By gaining a deep understanding of each keyword's performance across various dimensions, we were able to accelerate our team's decision-making, helping us easily and efficiently find high-value keywords relevant to the game.
- Title and Description: Cleverly integrated keywords into the game's title, subtitle, and description while ensuring the text was natural and engaging to encourage users to read.
Visual Elements Improvement
We referenced the latest trends in popular creative designs across the mobile casual gaming industry for our icon design, screenshots, and videos.
👉Deep dive: Leveraging Creativity for ASO Success: Unveiling Trends in Mobile Casual Gaming Creatives
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Icon Design: We communicated with the design team to redesign the game icon, ensuring it was eye-catching, appealing, and accurately conveyed the game's core content. We added a character's avatar to the game icon, making it more attractive than the previous version, which only featured the game logo. The color of the game icon was changed from blue to yellow, making it brighter and more striking.
Click here to improve your app's UX/UI design breezily!
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Screenshots and Videos: Created high-quality game screenshots and video previews to showcase the game's features and mechanics, enhancing the user experience.
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A/B Testing: Conducted A/B tests on different visual elements to determine which designs were most effective at attracting users.
User Review Strategy
- Active Engagement: Encourage users to leave reviews and actively respond to their comments, especially negative feedback, to improve customer satisfaction and trust.
👏Expert Tip: The Review Sentiment Analysis feature has been very helpful for our team because we need to process a large volume of negative comments. This feature assists us in identifying negative reviews in bulk. If you want to learn more about this feature, please click here.
👉 What's Going on Inside Your Users' Minds? Review Sentiment Analysis Helps You Find Out.
👉For more information on user review strategies, you can click
here. Most of our user review strategies are related to the knowledge points mentioned here.
- Improving from Feedback: Regularly collect and analyze user feedback, make timely adjustments to game content, and fix bugs to enhance the user experience.
Ongoing Data Analysis and Adjustment
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Performance Monitoring: Continuously monitor the game's performance in app stores, including keyword rankings, download numbers, retention rates, and other key metrics.
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Data Analysis: Use data analytics tools to gain a deep understanding of user behavior and preferences, which provides a basis for further optimization.
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Strategy Adjustment: Regularly adjust the ASO strategy based on the results of data analysis, ensuring that the game maintains good exposure and user growth.
By employing these comprehensive measures, we have helped our client's game achieve a breakthrough in the highly competitive market, significantly improving its performance in the app stores.
Do you want to increase your app's user acquisition? FoxData's sub-brand,
FoxAdvert, tailors
App Store Optimization services to fit your unique goals!
If you want to optimize your apps in the app store on your own, now
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"FoxData has accelerated our mobile app marketing efforts by implementing a comprehensive strategy that has helped us achieve results. Through the instructional videos and practical advice we received from FoxData, we have learned a great deal and have been able to further optimize our game on our own. This has led to additional growth for our other apps and games!"
-CEO at The Game Company
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