Produced by: FoxData Global Mobile Data Research Center
Data period: June 1, 2025, to June 30, 2025
Data sources: App Store and Google Play platforms
As the global app market enters its mid-year operational peak, the profit structure of apps in June 2025 further exhibits a “polarized” trend:
on one hand, content service products such as YouTube, TikTok, and ChatGPT have established stable revenue streams through membership subscriptions and interactive tipping; On the other hand, mid-core mobile games continue to maintain high ARPU stability, with SLG+MOBA-type games like “Honor of Kings” and “Last War: Survival” remaining firmly on the charts.
FoxData takes you through a review of the top 10 combined revenue rankings for the global App Store and Google Play in June 2025, and provides an in-depth analysis of the underlying growth logic, platform trends, and core cases.
YouTube, TikTok, and Honor of Kings continue to dominate the top three spots on the chart, collectively generating over $437 million in monthly revenue, highlighting the high ARPU advantage and content monetization maturity of the entertainment and gaming ecosystem among App Store users.
ChatGPT ranks fourth with a steady growth of over $81 million, reflecting that mobile AI tool subscriptions are gradually entering the “renewal + expansion” phase, with users increasingly relying on multi-modal features such as voice assistants and image recognition.
“Last War: Survival” and “Whiteout Survival (Frost Apocalypse)” ranked sixth and seventh, respectively, indicating that strategy-based SLG games still possess strong monetization potential among mid-to-hardcore user groups in Europe, the Americas, Japan, and South Korea.
✨Additionally, according to FoxData, SLG games also performed exceptionally well in the Hong Kong and Taiwan markets 👇
《Last War: Survival》and《Whiteout Survival》also ranked very high in terms of revenue in Hong Kong and Taiwan.
During the “618 E-commerce Festival,” Douyin (China) drove a surge in live streaming and tipping revenue, becoming one of the apps with the highest growth rate on this month's list. Its innovative content-transaction model strongly propelled it to the 8th position globally.
Titles like “Royal Match” and “MONOPOLY GO!” remain in the lower half of the rankings with fluctuating revenue, indicating that casual games require more event design and frequent new content to maintain user engagement in the short to medium term.
Although they did not make it into the top ten, the growth momentum of the following products ranked 11th to 15th sent a remarkable signal to the market:
Love and DeepSpace jumped 115 places to 11th, with monthly revenue of nearly $48 million, thanks to a combination of S-level bond updates, summer limited-time card pools, and story-oriented marketing, sending a positive signal for the female heavy-gaming payment model.
“Peace Elite,” “Max,” and “Disney+” saw slight declines in rankings, indicating that mature brands require more version updates/content collaborations to maintain vitality, as basic updates alone cannot sustain high revenue growth momentum.
《Shadowverse: Worlds Beyond》a key new release from Cygames, surpassed $37 million in its first month in June. Leveraging its “anime-style visuals + card battle mechanics + fully voiced narrative immersion,” it achieved a high ARPPU launch. Its long-term conversion effects from advertising and community operations deserve close attention.
👉 “FoxData Next Month's Watchlist”
Tracking: Whether “Love and Deep Space” enters the TOP 10
This app possesses a structured narrative system and the ability to create consumption gift boxes, making it highly likely to replicate the stickiness logic of SLG games among female users.
Verifying: Whether “Shadowverse” maintains high revenue sustainability
It is necessary to observe whether it can maintain content-driven monetization effectiveness through limited-time PVP events and chapter updates.
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Google One has consistently ranked first for several consecutive months, reaching a new high in June 2025, demonstrating a subscription model characterized by high retention and low churn, driven by a combination of system, storage, and VPN services.
ChatGPT remains in second place, indicating enhanced penetration of generative AI content tools in the Android user environment, particularly with strong activation effects in mature high-ARPU markets such as Europe, the Americas, Japan, and South Korea.
TikTok (full version + lightweight version), Max, Peacock, and other online video products rank in the top 10, with most maintaining high viewing times and stable renewals in Latin America and the Asia-Pacific markets.
Tinder re-enters the top five, reflecting users' willingness to reinvest time and emotion in “interest-based socializing + virtual assets + premium member benefits,” particularly among the 25–35 age group in Europe and the Americas.
General content consumption apps like Webtoon and Duolingo remain stable at the bottom of the rankings, with LTV growing slowly but daily active users and user stickiness remaining sustainable in the long term. Their characteristic is “low value + high coverage,” making them particularly suitable for long-term niche markets.
The App Store's revenue structure centers on “high-value individual users” as a core strategy, making it suitable for products that build a functional paid closed-loop model or a social-driven high-frequency consumption model.
Google Play's revenue structure exhibits a “broad-scale distribution + bundling incentives” characteristic, suitable for light-content, tool-based SaaS subscriptions and multi-market parallel expansion strategies.
📍 FoxData Insights:
The App Store is an ARPU-driven ecosystem, while Google Play is a coverage-plus-renewal-driven ecosystem.
By appropriately distinguishing product lifecycle strategies, entry point design, message guidance, and pricing tiers, a dual-platform layout can significantly enhance commercial efficiency.
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