Produced by: FoxData Global Mobile Data Research Center
Data period: June 1, 2025, to June 30, 2025
Data sources: App Store and Google Play platforms

As the global app market enters its mid-year operational peak, the profit structure of apps in June 2025 further exhibits a “polarized” trend:

on one hand, content service products such as YouTube, TikTok, and ChatGPT have established stable revenue streams through membership subscriptions and interactive tipping; On the other hand, mid-core mobile games continue to maintain high ARPU stability, with SLG+MOBA-type games like “Honor of Kings” and “Last War: Survival” remaining firmly on the charts.

FoxData takes you through a review of the top 10 combined revenue rankings for the global App Store and Google Play in June 2025, and provides an in-depth analysis of the underlying growth logic, platform trends, and core cases.

App Store Top 10 Best-Selling Apps (June 2025)

FoxData Insights:

• The top three positions remain firmly established:

YouTube, TikTok, and Honor of Kings continue to dominate the top three spots on the chart, collectively generating over $437 million in monthly revenue, highlighting the high ARPU advantage and content monetization maturity of the entertainment and gaming ecosystem among App Store users.

• AI applications continue to grow at a high rate:

ChatGPT ranks fourth with a steady growth of over $81 million, reflecting that mobile AI tool subscriptions are gradually entering the “renewal + expansion” phase, with users increasingly relying on multi-modal features such as voice assistants and image recognition.

• The mid-to-hardcore gaming segment continues to expand steadily:

“Last War: Survival” and “Whiteout Survival (Frost Apocalypse)” ranked sixth and seventh, respectively, indicating that strategy-based SLG games still possess strong monetization potential among mid-to-hardcore user groups in Europe, the Americas, Japan, and South Korea.

✨Additionally, according to FoxData, SLG games also performed exceptionally well in the Hong Kong and Taiwan markets 👇

《Last War: Survival》and《Whiteout Survival》also ranked very high in terms of revenue in Hong Kong and Taiwan.

• Douyin (China) hits the top ten against the odds:

During the “618 E-commerce Festival,” Douyin (China) drove a surge in live streaming and tipping revenue, becoming one of the apps with the highest growth rate on this month's list. Its innovative content-transaction model strongly propelled it to the 8th position globally.

• Casual games remain popular but face intensifying revenue pressure:

Titles like “Royal Match” and “MONOPOLY GO!” remain in the lower half of the rankings with fluctuating revenue, indicating that casual games require more event design and frequent new content to maintain user engagement in the short to medium term.

🔥 Dark horse breakthrough: Applications outside the Top 10 that saw explosive growth this month

Although they did not make it into the top ten, the growth momentum of the following products ranked 11th to 15th sent a remarkable signal to the market:

• Female-oriented interactive narrative games make a strong breakthrough:

Love and DeepSpace jumped 115 places to 11th, with monthly revenue of nearly $48 million, thanks to a combination of S-level bond updates, summer limited-time card pools, and story-oriented marketing, sending a positive signal for the female heavy-gaming payment model.

• Strong IP mobile versions show stable but slowing performance:

“Peace Elite,” “Max,” and “Disney+” saw slight declines in rankings, indicating that mature brands require more version updates/content collaborations to maintain vitality, as basic updates alone cannot sustain high revenue growth momentum.

• New card battle games enter growth phase: Shadowverse:

《Shadowverse: Worlds Beyond》a key new release from Cygames, surpassed $37 million in its first month in June. Leveraging its “anime-style visuals + card battle mechanics + fully voiced narrative immersion,” it achieved a high ARPPU launch. Its long-term conversion effects from advertising and community operations deserve close attention.

👉 “FoxData Next Month's Watchlist”

Tracking: Whether “Love and Deep Space” enters the TOP 10

This app possesses a structured narrative system and the ability to create consumption gift boxes, making it highly likely to replicate the stickiness logic of SLG games among female users.

Verifying: Whether “Shadowverse” maintains high revenue sustainability

It is necessary to observe whether it can maintain content-driven monetization effectiveness through limited-time PVP events and chapter updates.

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Google Play Revenue Rankings Top 10 (June 2025)

FoxData Insights:

• Tool-based subscription services maintain a dominant position:

Google One has consistently ranked first for several consecutive months, reaching a new high in June 2025, demonstrating a subscription model characterized by high retention and low churn, driven by a combination of system, storage, and VPN services.

• AI application subscriptions begin to expand across platforms:

ChatGPT remains in second place, indicating enhanced penetration of generative AI content tools in the Android user environment, particularly with strong activation effects in mature high-ARPU markets such as Europe, the Americas, Japan, and South Korea.

• Content-based entertainment platforms are steadily gaining ground:

TikTok (full version + lightweight version), Max, Peacock, and other online video products rank in the top 10, with most maintaining high viewing times and stable renewals in Latin America and the Asia-Pacific markets.

• Social media subscriptions resume upward trend:

Tinder re-enters the top five, reflecting users' willingness to reinvest time and emotion in “interest-based socializing + virtual assets + premium member benefits,” particularly among the 25–35 age group in Europe and the Americas.

• Content-driven apps maintain a low-value, high-frequency model:

General content consumption apps like Webtoon and Duolingo remain stable at the bottom of the rankings, with LTV growing slowly but daily active users and user stickiness remaining sustainable in the long term. Their characteristic is “low value + high coverage,” making them particularly suitable for long-term niche markets.

App Store vs. Google Play Revenue Structure Comparison Analysis

App Store Revenue Structure Characteristics (June 2025)

Feature 1: High ARPU products dominate the top rankings

• 9 out of the top 10 apps generate over $50 million in monthly revenue, with high payment concentration;
• The top 5 apps account for over 65% of the total revenue on the chart;
• Subscription-based (ChatGPT), interactive video platforms (TikTok, Douyin), and competitive games (Honor of Kings) form the three pillars.

Feature 2: User preferences lean toward “willingness to pay for high-quality content and deep services”

• Taking ChatGPT as an example, its Pro subscription price reaches $200/month yet still attracts a large repeat subscription base;
• YouTube Premium's monthly fee starts at $7.99, offering ad-free viewing and background audio playback, particularly appealing in mature markets like North America and Japan;
• MOBA+SLG games like Honor of Kings/Last War build an “event-recharge-social” ecosystem, ensuring stable and frequent in-app purchases (IAP).

Summary:

The App Store's revenue structure centers on “high-value individual users” as a core strategy, making it suitable for products that build a functional paid closed-loop model or a social-driven high-frequency consumption model.

Google Play Revenue Structure Characteristics (June 2025)

Feature 1: High subscription penetration but generally low prices, with a greater focus on “user base x long retention”

• Google One's basic plan starts at $1.99/month, with a bundled package of “cloud storage + VPN + photo AI optimization” available in multiple countries;
• ChatGPT subscriptions have also adopted an international pricing strategy on Android, but some markets still use the free model.

Feature 2: Content platforms maintain stability, with advertising and subscription models operating in parallel

• TikTok is available in some countries as a lightweight player, prioritizing advertising over in-app purchases to form a complementary business structure;
• Video platforms like Max, Disney+, and Peacock face intense competition, with content localization capabilities influencing renewal rates; content remains the key competitive advantage.

Feature 3: Small-scale, long-tail apps begin to enter stable monetization models

• Duolingo has over a million subscribers in Latin America and Eastern Europe, combining online language training with AI tutors to enhance interactive experiences;
• Webtoon leverages a revenue-sharing mechanism to bind creator communities, boosting daily ARPU and loyalty.

Summary:

Google Play's revenue structure exhibits a “broad-scale distribution + bundling incentives” characteristic, suitable for light-content, tool-based SaaS subscriptions and multi-market parallel expansion strategies.

📍 FoxData Insights:

The App Store is an ARPU-driven ecosystem, while Google Play is a coverage-plus-renewal-driven ecosystem.

By appropriately distinguishing product lifecycle strategies, entry point design, message guidance, and pricing tiers, a dual-platform layout can significantly enhance commercial efficiency.

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