FoxData 2025 H1 East Asia Anime Mobile Game Report: Revenue, Retention & Female Growth

FoxData monitoring reveals: In the first half of 2025, the East Asian anime-styled mobile game market reached a turning point — total revenue declined 2.3% quarter-on-quarter, while a handful of large-scale industrialized titles captured over 80% of core traffic.

This is not a downturn, but rather the ruthless elimination of the "stock competition era" for anime-styled games. While many are still debating whether live2D or 3D modeling is the better option, the real battlefield has already been drenched in blood:

• Combined market size in China, Japan, and Korea exceeded $3 billion, but entered a “high-volatility plateau” for the first time.
• miHoYo titles (Honkai: Star Rail, Genshin Impact, Zenless Zone Zero) continue to dominate the top three, creating an “industrialization gap.”
• The female-oriented segment surged, with Love and Deepspace surpassing $100 million revenue in just six months, the first time a female-focused title entered the top ranks.
• Most mid-tier and long-tail products saw MAU and monthly retention drop below 10%, exposing life-cycle constraints.

PART 01 — Four Essential Intelligence Capsules

• Startup strike teams
• Leverage the ARPG vs. turn-based RPG profitability framework to choose the right genre and avoid burning millions in R&D.Publishing and operations tacticians
• Use the update-to-revenue spike model to pinpoint event timing (anniversaries, collaborations) and drive simultaneous DAU and revenue growth.Investor mine sweepers
• Analyze the market pyramid (industrialized oligopolies + emotional-IP moats + rising female-oriented titles) to identify assets with long-term LTV.Developer scouts

Apply granular retention analysis to locate where players churn and extend your product lifecycle through operational levers.

PART 02 — What Problems Can This Report Actually Solve?

Think of it as personalized coaching from a seasoned expert:

❓ Why does my game underperform against leading publishers?

➤ Report insight: Industrialized models vs. lightweight operations breakdown

➤ Takeaway: Resource asymmetry is real, but differentiated content can still capture long-tail opportunities.

❓ Is female-oriented content really the next growth market?

➤ Report insight: In-depth case studies on Love and Deepspace and Light and Night

➤ Takeaway: Confirms market potential and reveals evolving player demographics.

❓ Why is my daily retention declining across markets?

➤ Report insight: Retention benchmarks compared across CN, JP, and KR

➤ Takeaway: Structural gaps between Android and iOS highlight the need for market-specific strategies.

PART 03 — Why This Matters

What lies behind these answers is nothing less than a rewriting of market rules in 2025.

FoxData’s latest H1 anime-styled mobile game report is not only a dataset compilation, but also a survival manual, a strategic map for investors, and a white paper for publishers navigating the battlefield.

Key takeaways at a glance:

• The industry has entered a “peak consolidation phase”: growth ceiling reached, stock competition intensifies.
• Industrialized giants, emotional-IP moats, and female-oriented breakthroughs form a new three-pillar paradigm.
• Deep localization is the only viable path to global expansion: the better you tell players their own stories, the more global traffic you can capture.

How to Access the Full Report

➡️ Simply click here and submit your information to download the full version of the 2025 H1 East Asia Anime-Styled Mobile Game Market Report.

📌 FoxData is here to help you decode the evolving anime-styled market battlefield.

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