⚽ Football searches are exploding — “eFootball,” “soccer,” “football.”
👉 With FoxData's AI Tools, you can spot the spikes before rivals.
eFootball 2026 has just crossed 900 million downloads worldwide — and Konami is celebrating with its boldest event yet: the “900M Downloads Campaign,” running from September 18 to October 9, 2025.
Players are flooding back for free rewards, exclusive packs, and the debut of a brand-new skill. Social media timelines are stacked with highlights, forums are buzzing with strategies, and the milestone has even spilled into mainstream gaming chatter.
But for marketers, this isn’t just about giveaways — it’s a case study in retention, engagement, and monetization.
Konami designed this event as more than a celebration: it’s a behavioral growth engine.
It’s not just a game update — it’s a playbook for user growth.
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This isn’t just fan service — it’s a strategic funnel for retention, engagement, and monetization.
The latest FoxData Market Report reveals how to overcome stagnation and discover your next growth opportunity.
900M downloads isn’t just a number, it’s a hook. The milestone itself becomes a marketing message — fueling organic shares, forum discussions, and word-of-mouth.
eFootball: ASO Keywords
Keywords like “football” and “soccer” are climbing App Store searches, reaching the Top 5 with over 200K+ reach. Even short forms like “footbal” or “foo” are driving traffic.
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For the past 90 days, eFootball has pushed a wave of video ads on YouTube blending star power (Messi, Lewandowski) with authentic gameplay. The result? Higher CTR and stronger UA performance.
eFootball: Meta Ad Creatives
eFootball™ continues to dominate the pitch with millions of players engaging daily, peaking at over 10M active users in just the last 6 months. Even as trends shift, the game sustains a solid 6–7M daily players on average — proving its staying power and loyal fanbase.
eFootball: User Activity Trends
With stickiness rates hitting up to 14%, fans aren’t just downloading, they’re coming back, day after day.
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Every marketer asks the same question: how do I turn a viral campaign into growth for my own app?
With FoxData, you don’t just read the news — you act on it. Whether you’re:
➡️ See how sports apps retain users in our FoxData playbook
Konami’s 900M milestone campaign is more than free rewards. It is a masterclass in milestone marketing, community retention, and monetization hooks.
👉 Don’t just cheer from the sidelines. Start free on FoxData and turn trending campaigns like eFootball 2026’s 900M milestone into your next growth play.
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