Biggest Winner in Mobile Games on the App Store for August: Supermarket Master 3D

The most intense summer period for mobile games has come to an end. As the summer draws to a close, an obscure simulation and casual game has emerged in the spotlight on the App Store in August.

According to Estimated Downloads Chart, Supermarket Master 3D surged to the TOP 6 on the App Store's download chart for August, with a download count of 3,739,553.

Compared to other mobile games that have consistently remained in the Top 10 downloads for several months or even years, Supermarket Master 3D can be considered the biggest winner on the App Store in August.

According to our App Intelligence, the primary user base for this app is in the United States, the United Kingdom, Russia, Germany, and France, with the largest audience being in the United States, accounting for 57.02% of the total.

👆If you are interested in the download trends for specific countries, please feel free to click on the image above to view the detailed trends.

In August, this app successfully dominated the Free Charts game rankings, securing the Top 1 position in the United States.

You must be quite curious about this app now, so let's take a closer look together!

Supermarket Master 3D, developed by Takeshi Ube, is a supermarket simulation game that was launched in April of this year. In this game, players take on the role of a supermarket cashier. Players earn money to purchase more product packages and attract more customers, ultimately expanding and managing their own supermarket.

👉You can use the Estimated Downloads feature to check for yourself.

It is evident that the significant improvement in ranking directly influenced the growth in downloads for the game.

So, what factors affect the ranking?

💡This article will give you the answer: Introduction to App Store Ranking Algorithm.

While researching this game, we discovered that its Visibility score of 66 is merely a passing grade for a new app. Would you like to know the visibility score of an app you're interested in?👉 Click here to check for free.



So why did this app see a significant increase in rankings and downloads in late July?

Let's take a closer look at its ASO (App Store Optimization) performance!

As a mobile game that broke into the top 10 download charts in August, it managed to get 386 keywords ranked within the first five months of its launch. Among these, 25 keywords reached the top 3, and 36 keywords made it into the top 10. Compared to other top new mobile games, these numbers are relatively average. This indicates that the game's optimization strategy has not focused heavily on keyword optimization.

👆Click on the image above to view an overview of the game's keywords. If you wish to explore further, you can click on the underlined numbers on the page to directly access the corresponding keywords.

💡If you are interested in learning how to select suitable keywords for your own app, please refer to: How to Perform ASO Keyword Research and Boost Your App's Visibility

Text Metadata

According to the FoxData ASO Report, the game's performance of text metadata is also a littele average.

Both the App Name and the subtitle, as well as the description, are directly related to the game's features, and keywords are skillfully integrated into all of them.

However, the performance of keywords in the App Name and description is not outstanding as we think. The App Name contains 8 keywords, with 5 of them ranking in the Top 50 Keywords.

The description's performance aligns with that of the title.

For an app that has been on the market for only five months, being able to include 8 keywords in the title and description, with 5 of them ranking in the Top 50, is just a average achievement. Given the weak performance of the app's keywords, how does it fare in other aspects of ASO?

Visual Metadata 

The Visual Metadata optimization of this game is better than the text one.

As a simulation and casual game, the mobile game's icon and screenshots clearly convey the core gameplay and special features of the game.

In terms of the icon, the cash register is the main element, clearly conveying the game's simulation theme: a supermarket. Other shelf elements and supermarket scenes use rich color designs, helping the game stand out directly in the app store.

Regarding the screenshots, the game adopts a vertical format in the App Store, displaying a total of 6 screenshots, which conforms to the typical setup for game apps on the App Store.

Each screenshot individually showcases the game's core gameplay and special features with a guiding aspect, capable of attracting users' attention to view each screenshot and helping them quickly understand the game's characteristics.

💡If you are looking to optimize your app creatively, you might find some inspiration in this article: Leveraging Creativity for ASO Success: Unveiling Trends in Mobile Casual Gaming Creatives

The performance of Ratings & Reviews is the most outstanding aspect of the entire ASO for this app, undoubtedly making a significant contribution to the surge in downloads in August.

According to Rating&Reviews, Supermarket Master 3D achieved scores of 4.91, 4.86, 4.69, 4.65, and 4.52 in its main target countries: the USA, UK, Russia, Germany, and France, respectively.

Achieving a high rating of 4.91 in the United States, where the user base accounts for 57.02% of the total, is an impressive achievement for an app that has only been launched for five months.

During the initial phase after an app's launch, it is common to encounter various bugs and issues. Maintaining a high rating during this period indicates that the development team has performed exceptionally well in quality control and problem resolution.

Our research into the version updates of the app revealed that indeed, there have been frequent bug fixes since its launch.

Since its release on April 4, 2024, the app has been updated a total of 19 times, with 18 of those updates focused on bug fixes.

The star rating of an app is crucial. Users often rely on star ratings to judge the quality of an app. If the rating is high, they are more likely to download it. Conversely, if the rating is low, they may decide against it, especially when choosing between two similar apps. Negative reviews can also impact your brand's reputation.

💡If you also want to improve your app's ratings and reviews, this blog can serve as an effective guide: How to Boost Your Mobile Game's App Store Ratings with These Proven Strategies.

Perhaps you want to directly analyze your app's ratings and reviews to identify areas for improvement based on data. You can use our free feature-Rating&Reviews for this purpose.

💡Don't worry if you're unsure how to use the feature to analyze your app. Please read this article: How to Craft a Targeted Marketing Strategy With the "Review & Ratings" Feature

We believe you can use this feature to monitor multidimensional data and discover users' genuine thoughts!

💡 Are you curious about why supermarket simulators are so popular? Here are some insights on it: The Supermarket Simulator Craze Taking Over the Gaming World

Hope this helps you!

If you would like to learn more about the performance of this app and other insights, feel free to join  FoxData, a FREE App Data Analytics Tool, which boosts your downloads, increases your user base, and watches your performance soar to new heights!