According to FoxData's data monitoring, DHgate's downloads in the U.S. iOS market have shown a steep upward trend since April 14th. On April 14th, the single-day downloads surged by over 2700% compared to the average daily level of the past 30 days. Furthermore, on April 15th, downloads exceeded 220,000, reaching a new historical peak.
Leveraging the Rating & Reviews feature, we've swiftly gathered detailed review scores and synthesized genuine user opinions on the app. We've also conducted sentiment analysis on the reviews to gain deeper insights into user psychology.
In the U.S. App Store, DHgate boasts a rating of 4.54. A significant 407,619 users (77.45%) have given it a five-star rating.
However, the game's rating on Google Play is 4.15, a slight decrease, and there are noticeably more one-star reviews compared to the App Store.
To investigate the reasons behind this app's high ratings, we leveraged the "AI Review Summary" feature. This allowed us to quickly analyze genuine user feedback through "Intelligent Review Summaries," which categorize reviews into sections like Positive, Negative, Bug, and Requirements.
Based on the "Positive" feedback, users provided the following positive comments about DHgate: "Affordable Prices," "Great App Experience," "Product Variety," and "Fast Delivery."The AI-generated user profile feature on the left also helps you better understand your user base.
Also, in the Review Sentiment Analysis module, we can see that user reviews are mostly positive.
After a thorough analysis, we've pinpointed the "Customs Protection Program," launched by DHgate for its merchants on April 11th, as a key driver behind its recent surge. This initiative provides multi-faceted support, to alleviate the operational pressures of tariffs for platform merchants and stabilize their cross-border businesses. This has garnered enthusiastic responses and high praise from a large number of cross-border sellers.
Background: Public information indicates that DHgate, established in 2004, is one of the earliest leading B2B cross-border platforms in China with a global presence. Currently, its business spans 225 countries and regions, supported by over 100 international logistics routes and a network of 14 overseas warehouses, with localized operations in North America, Latin America, and Europe.
FoxData's Exclusive Insights: In reality, customs policies have always been a significant "policy barometer" for the cross-border e-commerce industry, with every fluctuation potentially triggering market chain reactions across multiple economies. DHgate's strong performance on the App Store not only demonstrates the platform's resilience in the face of a complex trade environment but also reaffirms the core influence of a mature cross-border platform in the global e-commerce landscape.
Furthermore, the role of the social platform TikTok in driving platform popularity cannot be overlooked. Recently, a large number of videos discussing the "authenticity of global brand supply chains" have been widely circulated on TikTok. Many of these videos reveal that numerous luxury apparel, bags, and accessories marketed as "Made in Europe" are actually sourced from Chinese factories. This topic has sparked significant attention and discussion among overseas consumers. As content exposure has surged, it has further enhanced the market visibility and user download intentions for Chinese cross-border platforms like DHgate.
DHgate's surge, from the impact of "tariff policies" to the ripple effect of traffic on TikTok, is not coincidental. It's a result of platform strategies, content-driven virality, and the resonance with user sentiment. As observers of cross-border e-commerce and mobile growth trends, we clearly see that the data has already provided the answers: growth is achievable by targeting the right audience, making the right decisions at the right time.
📌 Growth To-do List – DHgate Case Study Edition
🔍 Keywords like “cheap deals”, “global shopping”, and “resale commerce” exploded during the surge—use tools like FoxData to set keyword movement alerts and catch these waves early.
💥 DHgate’s “Customs Protection Program” became a talking point—identify your product’s unique angle and package it into share-worthy narratives through content.
🧠 A spike in TikTok videos about “factory origins of luxury goods” indirectly boosted DHgate’s authority—monitor what’s gaining traction organically, and connect to searchable interest phrases that drive installs.
🗣️ Use AI-powered tools to cluster reviews into “what users love” vs “what breaks the experience”—then rewrite ads, optimize app copy, and adjust dev roadmap accordingly.
🌎 US, SEA, and LATAM markets don’t respond to the same playbook—monitor ASO strategy, ratings, and creative performance per region to double down where the traction lives.
🌟 Final thoughts:
What looks like “lucky virality” is often a perfectly timed combination of data sense, growth tools, and narrative engineering. Don’t just chase the next DHgate—outplan it.
🧠 Curious about other under-the-radar climbers? Click below to unlock FoxData's new app growth insights tool and truly "predict the win with data."
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