On December 3rd, 2024, Apple expanded Apple Search Ads to 21 additional countries, presenting exciting opportunities for app developers and marketers globally.
This expansion allows developers to promote their apps on the App Store in important new markets, including Türkiye, Iceland, and several other regions below.
The complete list of new countries includes
Türkiye, Armenia, Algeria, Bahrain, Bulgaria, Cyprus, Estonia, Ghana, Iceland, Iraq, Kenya, Kyrgyzstan, Latvia, Luxembourg, Mongolia, Morocco, Nepal, Slovakia, Slovenia, Sri Lanka, Uzbekistan.
Why This ASA Expansion Is Significant
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Access to New User Bases: This new availability offers both local developers and those seeking global expansion the opportunity to reach a diverse range of new users and cultural markets.
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Cost-Effective Market Entry: Apple Search Ads provide an efficient means to enhance visibility and attract users at potentially lower costs compared to traditional marketing channels.
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Localized Campaigns for Enhanced Engagement: Apple Search Ads enable developers to craft campaigns aimed at specific regions, allowing advertisers to customize content and keywords for local relevance.
Tips to Enhance Your Apple Search Ads Campaigns in New Countries
If you're planning to launch Apple Search Ads in these new countries, consider these steps to optimize your campaigns:
- Localize Ad Content: Adapt your language and imagery to resonate with the local audience, enhancing engagement and conversion rates.
- Research Market Trends: Recognize that each new region has distinct app usage trends. Invest time in studying popular categories and user behavior in each country to tailor your campaigns effectively.
- Optimize Budget Allocation: Understand that these newly added regions might have different average cost-per-tap (CPT) rates. By testing and optimizing budgets, you can maximize ROI in each market.
- Apple Search Ads Intelligence and Automation Optimization Solutions: Utilize Industry-leading Apple Search Ads intelligence and automation optimization platform, to accelerate time-to-action, and drive top performance.
👏Expert Tips: "FoxData-Global Overview" feature is to provide a comprehensive, data-driven analysis of an app's performance and market position across multiple dimensions.
You can easily explore global ASA bidding keyword trends for the apps you're monitoring. By diving into this detailed trend analysis, you'll be better equipped to craft effective global advertising strategies, especially for the 21 new markets.
This approach will help you fine-tune keyword bidding and ad placements across different countries and regions, boosting your app's performance on the international stage.
Beyond just ASA Bidding Keywords Trends, FoxData also supports research into "ASO Keywords," "Status," "Rating & Reviews," "Est. Revenue," "Est. Downloads," "App Profile," "Category Ranking," and "Featured History," helping you study market trends more effectively.
👉 If you're interested in this feature but unsure how to use it, here is the relevant guide: How to Make Informed Decisions for Global App Marketing and Development Strategies With "Global Overview"
How to Find the Right Market in the 21 New Markets-Case Study
This expansion enables developers and businesses to connect with users in regions experiencing rapid mobile growth.
By including markets such as Türkiye, Kenya, and Iraq, there is now access to millions of potential new app users.
Many of these users are actively looking for innovative apps that provide entertainment, enhance productivity, and offer everyday solutions.
How can you pinpoint the most promising new markets for your app, given that each country offers unique niche opportunities?
FoxData's Market Segment feature can effortlessly help you tackle this challenge.
1. Identify Your App Category
First, determine which category your app belongs to, such as entertainment, productivity, or everyday solutions.
💡Case Study: We have an action game and plan to discover suitable markets for business expansion and localization in these 21 new markets.
- Select your app category within the tool.
- Filter out 21 new markets, including Türkiye, Kenya, Iraq, and others.
- Review the download and revenue performance of this category in these markets over the past six months.
💡Case Study: From the map shown below, it is visually apparent that Türkiye is the country where action game downloads perform the best, with a broader user base compared to the other 20 countries.
However, this should not be the only data dimension considered.
We need to continue with a comprehensive multidimensional comparative analysis.
3. Conduct Comparative Analysis
Utilize the intuitive data provided by the tool to conduct a comparative analysis of each market's performance.
Identify high-performing markets and assess their growth potential and competitive landscape.
📒Note: When conducting a comparative analysis, download and revenue figures should not be your only primary data dimensions. You should also focus on Downloads YoY Growth and Revenue YoY Growth, as these metrics can help evaluate a market's growth potential.
💡Case Study: Türkiye has the largest audience for action games among the 21 countries, but it is not the fastest-growing in terms of downloads.
Additionally, its revenue has shown a slow increase over the past six months, which could be due to market saturation, increased competition, or reduced consumer spending.
As a new entrant in the Turkish market, it would be necessary to develop a differentiated competitive strategy.
👏Expert Tips: The core of a differentiated competitive strategy is to identify and meet the unique needs of users. FoxData-AI Review Summary assists you by using AI to analyze reviews of your app and your competitors, directly generating relevant user profiles. This helps you easily determine the core needs and expectations of users, allowing for more precise differentiation.This feature extracts direct user feedback on "bugs" and "requirements" from reviews, helping you easily identify user pain points and unmet needs. This, in turn, allows you to uncover opportunities for differentiation.Read More: How to Conduct App Market Research with "AI Review Summary"
In addition, Ghana, the country with the fastest download growth, has experienced a 17.38% decline in revenue over the past six months. This situation may be influenced by insufficient user willingness to pay, intensified market competition, or economic factors.
The rapid growth and untapped potential of the Ghanaian market offer opportunities for action games, but the current revenue decline presents challenges that need to be approached with caution.
If a company has sufficient resources and capabilities to address these challenges and can develop an effective market entry strategy, entering the Ghanaian market might be a worthwhile consideration.
Conversely, if these conditions cannot be met, it may not be a viable option.
For action game developers with limited resources and capabilities, Bulgaria emerges as an attractive new market option.
When sorting by Revenue YoY Growth in descending order, Bulgaria stands out with an impressive revenue growth rate of 28.83% over the past six months, significantly surpassing the average growth among the 21 countries. This indicates a rapidly increasing willingness to pay among users and a rising market profitability.
Although the download growth rate is slightly below average, the difference is minimal, suggesting that the market still maintains stable user growth.
The strong revenue growth and stable user base in the Bulgarian market provide a promising opportunity for developers with limited resources. Choosing a market with high growth potential and relatively less competition will help developers better leverage their limited resources to achieve sustainable growth.
The above approach can effectively help your app identify opportunities in these 21 new markets.
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