In ASO (App Store Optimization), niche keywords refer to keywords that are related to a specific category, target user group, or market for an app.
Using niche keywords helps in reaching target users more accurately.
This is especially beneficial for new apps, as niche keywords tend to achieve better rankings compared to broad, highly competitive popular terms.
The FoxDta ASO Keywords Tool supports you through all stages, from efficient searching and evaluation to localization, helping you develop a niche keyword strategy.
1. Identifying Niche Keywords Efficiently
Niche keywords are typically highly specific long-tail keywords related to a particular category or vertical field.
The ASO Keywords -
Keyword Explore tool supports you in efficiently finding niche keywords for your app.
First, you can find industry and category-related keywords in the Market Keywords - Market Category Keywords section, which includes relevant keywords provided by FoxData under your label, helping you discover more precise niche keywords.
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Taking ChatGPT as an example, in the Market Category Keywords section, we easily discovered related keywords such as Apps/Productivity, Apps/Utilities, Chat, and Guidelines and Tips.
Once you've found keywords of interest in the categories mentioned above, you can simply click on the keyword to seamlessly move to the next section.
There, you'll find long-tail versions of the keyword, which are the niche keywords for your app!
📝 As mentioned in the example of "ChatGPT," after selecting "ask ai" under Apps/Productivity, you can click on the keyword to move to the next section and view its long-tail keywords. This process yields niche keywords such as: ask ai anything, ask ai chat bot & assistant, and ask ai free.
👏Expert Tips: Once you have built a niche keyword list, you can now remove any keywords that are actually less relevant than others, or keywords with very low volumes.
If you still have questions about how to use Keyword Explore for further keyword research, feel free to read this guide.👉 How to Enhance Your App's Visibility With "ASO Keywords"
2. Analyzing and Evaluating Niche Keywords
After identifying suitable niche keywords as described above, you need to analyze and evaluate them.
You can directly perform a multi-dimensional analysis on each keyword in the Keywords Explore section once you find niche keywords, and then add them to your keyword list.
Additionally, to facilitate your analysis and evaluation, FoxData allows you to track keywords and conduct real-time evaluations directly in the
Tracked Keywords section.
This section offers more comprehensive reference dimensions, making it easier for you to conduct in-depth evaluations.
In the "Tracked Keywords" section, we will display your tracked niche keywords' position, history trends, and details with multiple dimensions, which will help you analyze and evaluate keywords more intuitively.
3. Regularly Updating Your Keywords
To maintain a competitive edge, it's crucial to periodically audit and update your keyword list.
Changes in user behavior, particularly with new features or updates to your app, can create opportunities for new niche keywords.
By regularly reviewing your keywords using the FoxData-ASO Keywords Tool, you can ensure that you are capturing emerging trends and keywords that have gained new relevance. This approach helps keep your app visible in pertinent searches.
4. Localizing Niche Keywords
By tailoring your niche keywords to align with regional search trends, slang, and language nuances, you can enhance your app's visibility across various countries.
Consistently updating these localized keywords ensures that your app stays relevant on a global scale.
💡 Read More: How to Easily Localize Mobile App with Keywords Auto-Translation
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