3 Steps to Promote Your Apps with AI Tools

The app marketing industry is experiencing significant changes due to the implementation of artificial intelligence (AI) technology.

AI technology is providing app developers, marketers, and ASO managers with improved methods for promoting, localizing, and optimizing app performance, as well as gaining insights into user behavior.

This article from FoxData demonstrates how app promoters can leverage AI tools, using the popular ChatGPT as an example, to achieve app growth.

Step 1  Market research and competitor analysis

Before investing in app marketing, conducting market research is crucial to understand the market landscape, shape marketing strategies, and identify user acquisition channels.

Here are simple ways to use ChatGPT for research:

Market insights and trends predictions

ChatGPT can generate insights and trends for a comprehensive view of your niche market. Consider the following questions for your research:

• What is the market's size and growth rate?
• Who are the major players and their market share?
• What are the industry's major trends and advancements?
• What drives and limits the market?
• How will the competitive landscape evolve?

To obtain more accurate information, ask questions from the perspective of a mobile app in your specific industry.

• What is the current size and growth rate of the market?
• What are the key success factors for companies in this market?
• How will the market evolve in the short and long term?

Be specific and try different prompts for comprehensive results.

Here are additional prompts to explore the market landscape:

• I am developing a [app category] app. Generate a market research report for [industry] that highlights trends, drivers, challenges, and opportunities. Include sources.
• I am developing a [app category] app. Based on recent research, generate a market forecast that highlights threats and opportunities. Include supporting data.

Example prompt: “What are the popular in-game mechanics and features used by games in the US hyper-casual gaming app market, and how can we use them to improve our game?”

Competitor analysis

Mapping the competitive landscape is essential in market research. Use ChatGPT to gather information from aggregators like Crunchbase or review sites like TrustRadius.

Convert the data into a table and request ChatGPT to organize it based on criteria like funding, market cap, or top mentioned words.

Explore competitor analysis using the following prompts:

• Generate a competitive analysis report for [industry] comparing [competitor 1], [competitor 2], and [competitor 3].
• Analyze significant players in the [industry] market, including their business models, products, services, and market positioning in a matrix format.
• Identify the distinctive features of [competitor app name] that differentiate it from other apps in the [niche] category.

Example prompt: What are the common payment and shipping methods available through eCommerce apps in the dog food category?

Step 2  Collecting ideas for app features

Developing innovative app features is vital for user acquisition and retention. Use ChatGPT to generate new feature ideas based on studies, existing features, or objectives.

Key factors for useful answers include:

• Selecting an App Category
• Creating a user persona
• Requesting specific output formats (summary, list, table)

Construct prompts for feature ideas using the following approach:

1. Define your app's category and target audience:
I am building a [app category] app for a specific user persona. They are [describe persona in detail].

2. Specify the type of ideas needed:

• Generate a list of [x number] potential app features addressing user needs and pain points.
• Brainstorm [x number] of innovative features that differentiate the app from competitors.
• Identify untapped opportunities and generate [x number] feature suggestions.

3. Request the answer format:

• Present the answers in a table format.
• Present the answers in a bulleted format.

Example prompt: Users are dropping off in my finance app after day 30. List ideas for new features in finance apps that engage users and increase retention.

Steps 3  AI-powered app marketing

App store optimization

Improve app store visibility, reach, and conversion rates using ChatGPT for better descriptions and highlighting app benefits.

• Generate targeted keyword lists
• Create compelling app names and titles
• Analyze and extract insights from user reviews

More detailed guidance on app store optimization will be provided later.

Image briefs for campaigns

Use ChatGPT to generate image ideas, saving time in app marketing.

Example prompt: I'm running an app marketing campaign for my [category] app on [media source] to [goal]. Generate a list of [X] ideas for images that would [desired user action].

Influencers targeting in your niche

Utilize influencer marketing for app promotion. Ask ChatGPT for a list of top influencers and their contact information.

Instruct ChatGPT to draft outreach emails based on influencer content and the benefits of your app.

Relevant online publications targeting

Determine websites relevant to your niche for content marketing and paid campaigns.

ChatGPT can assist in finding relevant websites.

Customer feedback analysis 

Fine-tune product-market fit and app marketing strategy using ChatGPT to analyze user feedback.

Leverage ChatGPT to identify common themes and improve strategy effectively.

Conclusion

While AI tools like ChatGPT can enhance app promotion through their databases and algorithms, they are not a complete solution. Human creativity remains crucial.

For comprehensive app promotion, consider using FoxData, an intelligent app marketing platform that integrates functions like intelligent ASO, search ads, and app marketing.