In 2024, the economies of Hong Kong, Macau, and Taiwan continue to experience moderate recovery, with mobile gaming emerging as a vital component of cultural digital consumption, demonstrating robust growth potential.
The combined GDP of Hong Kong, Macau, and Taiwan approaches $1.3 trillion. When comparing global per capita mobile game ARPU—such as Hong Kong and Macau averaging over $70—the potential contribution of their top-tier users is comparable to that of the North American market, making this region the most promising monetization hub in Asia.
Top 10 Download Charts in Taiwan for 2024
Top 10 Income Rankings in Taiwan for 2024
Top 10 Download Charts in Hong Kong for 2024
Top 10 Income Earners in Hong Kong for 2024
Top 10 Download Rankings in Macau for 2024
Top 10 Revenue Rankings in Macau for 2024
To better understand regional preferences in the gaming market, the following table summarizes several key emerging trends observed in recent years. These trends are reflected not only in rapid ascents in leaderboard rankings but also imply underlying shifts in user behavior:
We further analyze the game categories driving high revenue performance. These categories typically feature more complex user retention mechanisms, stronger payment engagement, and mature product operation cycles, serving as the primary sources of stable platform income:
Based on FoxData’s behavioral insight model, we identify several prominent core user groups and their gaming preferences in the current market, providing valuable reference points for product operation and market segmentation strategies.
FoxData's Demographics feature indicates that the main players of "Let's Go Mifen" are predominantly Generation Z females.
- The Taiwanese ranking does not feature "Honor of Kings," but titles from Riot Games (LOL, TFT) appear multiple times, reflecting a preference for content authenticity.
- Light strategy and interactive narrative games, such as "Let's Go Mifen" and "Witch Xiu Xiu Xiu," serve as lucrative monetization paths.
- IP integration combined with lightweight packaging—such as anime-style visuals, Rogue Lite mechanics, and tower defense structures—is key to appealing to the Taiwanese market.
- High spending is concentrated on SLG, AAA art RPGs, and games with reconstructed universes (e.g., "Last War," "Honkai," "Frostbite Revelation").
- International IPs have strong penetration, with a more positive reception toward Tencent products.
- The Three Kingdoms theme continues to resurge, maintaining a stable appeal among middle-aged users in Hong Kong and mainland China.
- Leading revenue generators include Three Kingdoms SLG titles like "Three Kingdoms: Strategy Edition" and "Last War," with exceptionally high ARPU.
- Social UGC games such as "Roblox" perform well, with a more direct psychological appeal of "games as entertainment, investment as achievement."
- Despite a small market size, it is highly valuable for high-ticket SLG and card games, primarily targeting male audiences, with precise updates and versions to foster user growth through targeted segmentation.
In Taiwan, titles like "Sword Saga,""Lineage M" and "Fantasy Tactics" demonstrate that local storylines will determine the success of mid-core RPGs in overseas markets.
Titles such as "Let's Go Mifen," which combine scripted storytelling with idle cultivation mechanics, reflect the mainstream trend toward dual-track user experiences.
The dominance of short-form videos as the primary mobile consumption gateway means designs that are not inherently shareable or capable of going viral will be phased out.
High-net-worth male users from Macau and Hong Kong are flocking to strategic simulation products, prompting advertisers to proactively optimize mid-to-long-term LTV models.
Products similar to Roblox are worth emulating by domestic developers, potentially even leading to the creation of "Hong Kong-Taiwan-oriented Metaverse" platforms.
Although these regions are geographically small on the map, their contribution to the global mobile game revenue structure is significant and cannot be overlooked. Here, consumer preferences are highly discerning, with distinct tastes, and content acceptance is heavily influenced by political sentiments, requiring highly precise marketing strategies.
Consequently, Hong Kong, Macau, and Taiwan serve as the ideal testing ground for product adaptation and thematic content validation.
📌 To succeed in capturing gaming users in these markets:
✔️ It’s not enough to simply accumulate resources in strategy games;
✔️ A solid foundation must include local storytelling, light content packaging, and rhythm-driven event design;
✔️ Additionally, employing refined user modeling to optimize minimal budget investment for maximum ROI is essential.
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