In the competitive world of mobile apps, standing out is essential. One effective strategy is leveraging Play Store Custom Store Listings (CSL) to tailor your app's store listing for specific user segments, optimize ad campaigns, and enhance Play Store Optimization (ASO). This article explores CSL, its features, guidelines, and ASO benefits.
Custom Store Listings Explained
Examples of Custom Store Listings Usage
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Highlighting Features for English Speakers in Different Countries
For example, an app marketed in the United States and Singapore can have a main store listing in English with US-specific features and celebrities. A custom listing for Singapore can highlight features popular in Singapore and include local celebrities. -
Using Multiple Default Languages
An app popular in the US and Latin American countries can have an English store listing for a global audience and custom listings in Spanish and Brazilian Portuguese for Latin American users. -
Highlighting Features Based on User Interest:
An app covering different activities can create custom listings for each activity, making the store listing more relevant to users' interests.
Guidelines
Key Points for Creating Custom Listings
- Number of Custom Store Listings: Up to 50 custom store listings per app.
- Main Store Listing: The existing store listing serves as the main listing for users in countries not targeted by custom listings.
- Customizable Elements: Each custom listing can have a unique app name, icon, descriptions, and graphic assets. Contact details, privacy policy, and app category are shared across all listings.
- Custom Store Listing URL: A unique string parameter (lowercase alphanumeric characters and specific symbols) is required for targeting users via a custom listing URL. The format is:
https://play.google.com/store/apps/details?id=[packageName]&listing=[parameter]. - Country Targeting: Multiple countries can be targeted, but each country can only have one custom listing at a time.
- Translations: Custom listings are not automatically translated. A default language must be chosen, and translations should be added for all languages spoken in the targeted countries.
Benefits
ASO Benefits of Leveraging CSL
- Target Specific User Segments: Tailor your app's presentation to different user segments, increasing the likelihood of attracting and retaining users.
- Enhanced Ad Campaign Performance: Unique listing URLs for each custom listing can significantly improve ad campaign performance, leading to higher conversion rates.
- Integration with Google Ad Campaigns (GAC): CSL integration with GAC directs Google ads users to the relevant custom store listing.
Additional ASO Benefits:
- Better Conversion: Targeted store listings help users quickly understand your app, leading to higher download rates.
- Better Organic Performance: Integrating CSL with Google Ad Campaigns attracts users with higher Lifetime Value (LTV), resulting in more downloads, higher conversion rates, and improved Play Store rankings.
Play Store Custom Store Listings offer a powerful tool for enhancing ASO and driving app growth. With the ability to create up to 50 customized pages, target specific user segments, and integrate with Google Ad Campaigns, CSL provides a competitive edge. Start creating custom store listings today to elevate your app's performance on the Play Store.
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