As of now, the Apple App Store hosts 2.2 million apps, and the Google Play Store has 3.4 million. That's a lot of competition, especially when it comes to naming your app.
Why Your App Name Matters
How to Pick the Perfect App Name in 4 Easy Steps
Choosing an app name can be daunting, but follow these four steps, and you'll find the perfect name in no time.
1. Brainstorm App Name Ideas
Start by thinking about your app's purpose, target audience, and unique features. This brainstorming session should yield a few potential app names.
Keyword Research
Identify the keywords your target audience uses when searching for apps like yours. For instance, if your app teaches guitar, include "guitar" in the name. Also, consider related words and phrases that users might search for.
If you have no idea how to identify your keywords, this blog will guide you👉 How to Perform ASO Keyword Research and Boost Your App's Visibility.
Competitor Research
Examine other apps in your category to spot trends. For example, apps like Puzzl, Grindr, and Tumblr use unique spellings by eliminating vowels. This research will help ensure your app name is unique and stands out.
You can utilize FoxData-Competitor to find your app's competitors directly！
App Name Generators
If you're still struggling, use an app name generator. Input your keywords and sift through the results. For example, if you've created a cooking app, you might type in "cooking," "chef," and "recipes" and get suggestions like "Chef Smart" or "Recipes Wired".
2. Consider Character Length
The Apple App Store allows a maximum of 30 characters for app names, while Google Play allows 50. Shorter names are generally better as they're easier to remember and allow for more keywords in the app store name. For instance, Dropbox uses "Dropbox: Cloud Storage & Drive" to include additional keywords.
3. Go for Something Unique
A unique name can attract more downloads. You can achieve this by altering the spelling of common words, like Lyft, or combining words, like Instagram (from "Instant" and "Telegram"). Ensure the name is relevant to your app, avoid special characters, and steer clear of explicit language.
4. Optimize Your App Name
- Ensuring relevant keywords are included.
- Keeping the character count short to add more keywords.
- Making the name unique to stand out.
Lastly, track your app's performance on FoxData and be ready to adjust the name if necessary.
Beyond that, you can easily track your ASO Performance by the ASO Report.
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