Visual optimization of apps refers to the strategic creation and A/B testing of an app's visual components such as the icon, screenshots, and video. These elements significantly influence the user's decision to download the app.
The primary visual components on an app page include:
- Icon
- Screenshots
- Video
- Additional graphics (e.g., features, in-app purchases)
Icon
Key Guidelines for Creating an App Icon:
- Maintain simplicity and clarity.
- Adhere to your brand's color scheme.
- Remember that an icon is not a logo.
- Incorporate borders into the design.
- Account for both dark and light phone themes.
- Avoid using text – reserve words for text optimization.
- Monitor trends within your niche.
- A/B testing is crucial!
- Adapt to seasons and holidays.
- Two main strategies: closely resemble competitors or be entirely unique.
- Ensure the icon looks excellent at any size.
- Regularly update it.
- Comply with platform guidelines.
💡 Read More: 9 Best Practices for Designing App Icons
Screenshots
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Vertical screenshots provide a quick, informative overview of the app's features without requiring additional effort from users.
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Horizontal screenshots are typically utilized for games, providing detailed insights into the gameplay.
Tips for Optimizing App Screenshots:
- The design of screenshots heavily depends on the app category.
- Well-established brands often opt for "simple" visual optimization.
- Specific trends exist in the visual design for different app and game categories.
- Always employ A/B testing to finalize the visual design.
Visual Optimization and A/B Testing for Apps
A/B testing helps identify which elements attract more users. You can test:
-
Text fields
- Icons
- Screenshots
- Promo videos
A/B testing for ASO involves comparing different versions of elements on the app page (e.g., icon or screenshots) to determine which is more successful in attracting users. All visitors who land on your app page participate in these tests.
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