Goals and Main Channels
ASO and SEO share a common objective: to improve visibility and user engagement within their respective domains. ASO concentrates on app stores, optimizing for platforms like the Apple App Store and Google Play Store, while SEO targets web searches across different search engines, including Google, Bing, and Baidu.ASO Factors
ASO involves both on-metadata factors like app titles, descriptions, and visual assets, and off-metadata factors such as download velocity and user reviews. The importance of these factors can vary between app stores, but all contribute to app visibility and the likelihood of conversion to download.SEO Factors
SEO encompasses technical elements, on-page factors like content optimization and page load speed, and off-page factors such as backlinks and online presence. These factors influence a website's visibility in search engine results pages (SERPs) and its click-through rate (CTR).Tracking and KPIs
Effective ASO and SEO strategies rely on tracking specific KPIs, such as app keyword rankings and organic downloads for ASO, and link profiles and organic traffic for SEO. Tools like SEMrush and Ahrefs can assist in monitoring these metrics.App vs Website Visibility
Visibility for apps and websites is achieved through different channels. Apps rely on app store searches and explore features, while websites benefit from organic search results, rich results, and features like Google Discover.Investment and Budgets
ASO Investment:- Paid marketing campaigns (e.g., Facebook Ads, Google Ads)
- App store advertising and promotions
SEO Investment:
- Content creation and optimization
- Technical website enhancements
- Inbound marketing and PR efforts
