What is App Store Keyword Search Volume?
App store keyword search volume refers to the number of times a keyword is searched within the app store in a given month. Keywords can range from broad terms like "video games" to more specific ones like "Lego Batman video game." Understanding the popularity of these keywords helps in optimizing app pages to attract more traffic.Why is Keyword Search Volume Important?
The right keywords can significantly impact the success of your ASO strategy. By knowing the search volume, you can choose keywords that are most likely to attract the right audience for your app.How to Identify High-Volume Keywords for ASO Strategy Enhancement
App store keyword volume is a crucial metric in optimizing your App Store Optimization (ASO) strategy. Here's how you can utilize this information effectively:
1. Brainstorm Keywords
Begin by brainstorming a list of potential keywords relevant to your app. For instance, if you've developed a shopping app that allows users to sell trading cards to collectors, potential keywords could include "trading cards," "buy baseball cards," and similar phrases.
2. Check Search Volume
After compiling your list of potential keywords, the next step is to check their search volumes. This can be easily done using tools like FoxData. Simply enter your keyword into the tool, and review the "Search Volume" column to determine how frequently it's searched.
3. Choose Appropriate Keywords
Select keywords that align with your specific ASO strategy. The choice of keywords should balance the volume of searches with the level of competition and relevance to your app.
High-Volume vs. Low-Volume Keywords: Strategic Considerations
Determining whether to use high-volume or low-volume keywords largely depends on the current status of your app:
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For New Apps: If your app is new with a smaller user base, it's advisable to avoid targeting highly competitive, high-volume keywords as these will be difficult to rank for. Instead, focus on a mix of a few high-volume keywords and more low-volume, niche keywords which can still attract traffic. This approach is beneficial for targeting long-tail keywords (phrases containing four or more words), such as "buy rare Pokemon cards," which are less competitive and more likely to result in conversions.
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For Established Apps: If your app already enjoys a large user base and high visibility in app store rankings, prioritizing high-volume keywords may be more effective to drive significant traffic.
Conclusion
Regardless of the chosen strategy, ensure that every keyword is relevant to your app. For example, targeting "RPG adventure game" for a puzzle game could lead to high rankings but low conversion, as the traffic generated may not be interested in downloading a puzzle game.By following these steps and considerations, you can effectively utilize app store keyword search volumes to refine your ASO strategy, enhance app visibility, and attract more downloads.
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