In today's digital era, mobile applications have become indispensable in our daily lives, catering to various needs such as entertainment, productivity, and communication. As developers strive to captivate and retain users, a novel tool has emerged to aid in this endeavor — in-app events. These timely events embedded within apps and games provide a distinct way to engage users, foster user retention, and broaden an app's reach. This article delves into the realm of in-app events and their potential to elevate your app's performance on the App Store.
Understanding In-App Events
In-app events represent time-sensitive occurrences within apps and games. These events can range from game competitions to movie premieres and live-streamed experiences. Users can explore in-app events on the App Store across iOS and iPadOS. The primary objectives of in-app events include showcasing events in a new light, expanding their reach, and reaching out to new, existing, or previous users.
Types of In-App Events
- Challenges: Activities that encourage users to achieve a goal before the event ends (e.g., a fitness challenge in a workout app or completing a certain number of levels in a game).
- Competitions: Activities where users compete against each other for the highest ranking or to win rewards (e.g., tournaments where players battle to win the most matches).
- Live Events: Activities occurring in real-time that all users can experience simultaneously (e.g., a sports match or a live-streamed concert).
- Major Updates: Introducing significant new features, content, or experiences (e.g., launching new game modes or levels).
- New Seasons: Launching new content, storylines, or media libraries (e.g., a new season of a television show or a new battle pass in a game).
- Premiers: First-time availability of content or media (e.g., newly released movies or audio).
- Special Events: Limited-time events that do not fit into another event category, possibly spanning multiple activities or experiences (e.g., collaborative events).
Placement of In-App Events on the App Store
In-app events are strategically positioned within the App Store ecosystem, including:
- Product Page: All ongoing events are showcased on your app's product page.
- Search Results: For current app users, the event card appears alongside your app in search results. For potential users yet to install your app, screenshots are displayed.
- Editorial Curation and Recommendations: In-app events can feature in editorially curated selections and personalized recommendations on tabs like "Today," "Games," and "Apps."
Guidelines for In-App Events
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Character Limits: Ensure your event information complies with character limits for event name, short description, long description, event card, and event details media.
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Badge Selection: Opt for a badge that aligns with the event type to display above the title on the event card and details page.
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Event Availability: Set the availability of your event based on country or region, with flexibility in determining the start and end dates. Events must last at least 15 minutes and can be scheduled up to 31 days from the start date. You can have up to 5 events simultaneously with overlapping start dates and times.
Benefits of Implementing In-App Events
In Relation to ASO
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