How to Monetize Your Merge Game in 2025？

Merge games are rapidly gaining popularity and generating significant revenue.

Clearly, they have mastered effective monetization strategies.

In January 2025, an app called "Gossip Harbor: Merge & Story" made it to the Google Play monthly revenue rankings for the first time!

💡 Read More: Top Mobile Games by Worldwide Revenue for January 2025


In this blog, I will explore the best practices for monetizing merge games.

Monetization Strategies in Merge Games

Merge games utilize various monetization strategies to generate revenue. These strategies often revolve around in-app purchases (IAP), advertisements, and other meta-features. Let's explore these techniques and understand how they contribute to the financial success of merge games.

In-App Purchases

A significant portion of revenue in merge games comes from in-app purchases, similar to other games in the puzzle genre. However, unlike match-3 games where players buy aids for difficult levels, merge games focus on overcoming session limitations and acquiring additional content. Common monetization features in merge games include:

• Paying to skip wait times
• Purchasing premium currency
• Time-limited special deals
• Accessing premium content

💡 Read more IAP strategies: Comprehensive Guide to Monetizing Mobile Games with In-App Purchases

In-App Advertisements

While not the primary revenue source, in-app ads serve as an additional stream of income. Rewarded video ads are prevalent in merge games, catering to non-paying players. These ads offer resources or assistance when players face limitations, without directly competing with in-app purchases. Effective placement of these ads, such as boosters and time boosters, can enhance both player experience and monetization.

Subscriptions

Merge games often incorporate battle pass subscriptions, a popular trend in mobile game monetization. These subscriptions offer a premium gameplay experience and are typically introduced after players have engaged with the game for some time. Battle passes come in free and paid versions, with the paid versions ranging from $5 to $10. They not only serve as a monetization strategy but also boost player engagement and retention.

Meta Layer Monetization

To keep the gameplay engaging and reduce repetitiveness, merge games employ meta-layer monetization. This approach includes:

• Narrative meta layers
• Light construction and customization meta layers
• Collectible meta layers

These layers enrich the gaming experience, attract a broader audience, and positively impact retention rates. By providing players with more goals and experiences, meta layers indirectly enhance monetization opportunities.

FoxData's sub-brand, FoxAdvert, provides advertisers with diversified traffic growth and monetization solutions.

Partner with FoxAdvert to fuel your brand's potential in Google, social, and app markets, and ignite your revenue growth with our data-driven solutions.