Mobile App Reports - Gulmohar Lane Data Analytics & Marketing Trends

At Gulmohar Lane, we take great pride in design and hand-craftsmanship of our products. Our in-house designers create time honed designs. The expert craftsmen, some of them even from the fourth generations of furniture and sofa karigars, who have been working for the Royalty in Rajasthan, transform these designs into timeless products. Our designs blend contemporary sensibilities with traditions of excellence in craftsmanship and quality. Our products whether a Sofa, a Chair, a Coffee table or Soft furnishings are made to the most exacting standards and designed in styles, so that they bring exceptional beauty to your home. Gulmohar Lane is co-founded by Saurabh Ailawadi and Shweta Mewara, with varied experience in the field of design, interiors, retail and brand management. We at Gulmohar Lane believe that your home should be your haven, where you dine, work, sleep, dream and live. The brand should inspire you to make a home that reflects your personality and your aesthetics. Your home should be the most comfortable place for you and it is rightly said that the things we love always tell a story and reflect who we are. Our passion for creating and providing furniture options that breathe easy and exude strong aesthetics comes from the gap we saw in the Indian market. It is a daunting task to find a sofa or a piece of furniture that could provide you comfort, beauty and priced fairly all at the same time . In the current scenario either you get options which are over-the-top pieces made in ply-board or cheap quality wood which are wrapped in synthetic polyester fabrics or you find ‘Made in the East’ rubber-wood furniture which cannot even last a year to reveal the shoddy quality. If you are lucky to find something good, the price tag would hold you back. At Gulmohar Lane we hold ourselves to the highest standard of quality, whether it is about the craftsmanship of traditional technique of 8 way tying of the springs, or the high quality of foam and fibers we use for our products or being the first brand in India offering premium quality down feather blend as a fill option to our customers seeking unparalleled luxury. OUR DESIGN PHILOSOPHY As a brand we believe in the following design philosophy and principles: CUSTOMER EXPERIENCE Everything we create is designed with our customer in mind, and we’re committed to an incredible service experience that leaves our customer smiling each time they visit us online or speak to one of our cheerful customer service associate. QUALITY Gulmohar Lane believes in combining outstanding quality with astonishing value, offering a carefully curated, assortment of home products. Pairing timeless elements with fresh twists, each item is designed to enhance a room, or inspire a memorable experience NATURAL We believe a blank canvas is something full of possibilities and with unlimited potential. At Gulmohar Lane we celebrate the beauty of natural materials that are crafted into simple, one-of-a-kind shapes and silhouettes. Whether its our fabrics made out of natural yarns like Linen and Cotton, which are at times handwoven or our furniture pieces which are timeless in their design and useful in their purpose, anything natural excites us! SUSTAINABILITY We strive to use materials that are sustainably sourced. We believe in supporting artisans and craftsmen and their crafts. As a brand we want to preserve and use the dying, traditional techniques of sofa and furniture making. We are associated with an NGO; Vishwakarma Swayam Sahayata Samuh, which is engaged in helping and providing education & training to the local artisans. COMFORT Whether it is comfort of shopping with us or the comfort provided by our products like sofas and chairs using high quality material like foams, fibers and down feathers, we have taken care of all your comfort needs in our products.