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H1 2025 East Asia Anime-Style Mobile Games Market Report
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SUMMARY
H1 2025 East Asia Anime-Style Mobile Games Market Report
In H1 2025, the East Asian anime-style mobile games market has plateaued, but new growth drivers are emerging.
- Industrialized globalization: Flagship titles launch simultaneously across 140+ markets
- Female-focused breakout: Love and Deepspace surpassed USD 100M in H1 revenue
- Genre reshuffle: Turn-based RPGs remain the backbone, while open-world ARPGs expand rapidly
- Localization as the key: Deep cultural adaptation becomes the decisive growth lever
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