Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It's about providing users with content that they find useful, which in turn can help to build brand authority and trust.Key aspects of content marketing in the context of SEO include:
Content Creation: Developing high-quality content that is informative, engaging, and tailored to the interests and needs of the target audience. This can include blog posts, articles, videos, infographics, podcasts, and more.
Keyword Research: Identifying and integrating relevant keywords that users are searching for to ensure that the content can be found via search engines.
Content Optimization: Ensuring that content is optimized for search engines, including the use of meta tags, headers, alt text for images, and proper URL structures.
Content Promotion: Sharing and promoting content through various channels, such as social media, email marketing, and influencer outreach, to increase visibility and drive traffic.
Content Performance: Measuring the success of content marketing efforts through analytics, and using this data to refine and improve future content strategies.
Page Experience
Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes aspects like how quickly the page loads, whether it's mobile-friendly, runs on HTTPS, the presence of intrusive interstitials, and if the content jumps around as the page loads (visual stability).In May 2020, Google announced that page experience signals would be included in Google Search ranking:
- Core Web Vitals: A set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads.
- Mobile Friendliness: The page must be optimized for mobile devices, providing a good user experience on smaller screens.
- Safe Browsing: The page should not contain malicious or deceptive content.
- HTTPS Security: The page is served over a secure HTTPS connection.
- No Intrusive Interstitials: The content on the page should be easily accessible to the user, without pop-ups or other features that block the main content.
SEO Implications
For SEO professionals, both content marketing and page experience are essential for a successful SEO strategy:- High-Quality Content: Produce content that is not only SEO-friendly but also resonates with the audience and provides real value.
- User Engagement: Create content that engages users, keeps them on the page longer, and encourages them to explore further.
- Technical Optimization: Ensure that the technical aspects of the website support a positive page experience, which can contribute to higher rankings.
- Continuous Improvement: Use analytics to understand how users interact with your content and make continuous improvements to both content and page experience.
By combining quality content with an excellent page experience, websites can aim to rank higher in search engine results pages, attract more organic traffic, and provide a positive experience that helps convert visitors into loyal customers or followers.
