App Store Optimization (ASO) is a crucial process for enhancing the visibility and conversion rates of iOS apps. To climb the ranks in the App Store, an app must be discoverable through relevant keywords and compelling enough to garner downloads. Understanding the Apple ranking algorithm and its factors is key to achieving a high position in search results, which leads to increased app discovery and downloads.
See how others are doing it using App Marketing Analytics.
Direct App Store Ranking Factors
Direct ranking factors are elements within your control that can be optimized with keywords to improve your app's visibility in the App Store.- App Name: The App Name holds significant weight in keyword rankings. It's essential to incorporate your most critical keywords alongside your brand name to maximize discoverability.
- Subtitle: Subtitles come next in terms of ranking power. Use this space to include important keywords that didn't fit into the App Name, enhancing the context and relevance of your app.
- Keyword Field: Apple provides a dedicated Keyword Field, invisible to users, where developers can input keywords they want their app to rank for. This field carries substantial ranking influence.
See how others are doing it using App Marketing Analytics.