H1 2025 Global E-commerce App Market Insights 
In H1 2025, total global e-commerce app downloads reached approximately 9 billion, remaining nearly flat with slowing growth. However, user interaction, engagement, and in-app purchase revenue all surged, signaling a shift from user-acquisition growth to a retention and value-driven competition model.
Temu, SHEIN, and AliExpress maintained dominant global positions, while India and Southeast Asia emerged as the two primary growth engines. Facing the ceiling of user acquisition, global e-commerce giants are transitioning to a new phase—focused on deep operation and long-term retention.

H1 2025 East Asia Anime-Style Mobile Games Market Report

The Complete Guide to App Store Optimization (ASO)
