App Industry Reports & Market Forecast

In H1 2025, anime-style mobile games across China, Japan, and South Korea generated a combined revenue of USD 801 million, remaining broadly flat with a marginal quarter-over-quarter decline of 0.02%. The market has shifted from rapid expansion to fierce competition for user retention, with success hinging on differentiated content, timely updates, and sustainable IP ecosystems. Looking ahead, future growth will depend on globalization, diversification of user structures, and continued content innovation.

Unlock the full potential of your app with FoxData's complete ASO Guide for both Apple App Store and Google Play. From keyword research and metadata optimization to performance tracking, this guide delivers practical, data-driven tactics to boost visibility, drive downloads, and maximize ROI.

In the past year, the mobile app market worldwide saw 182.84 billion downloads, representing an increase of 1.43% YoY. The global mobile app market's revenue reached $194.87 billion, marking a 41.87% rise YoY.

This report provides an in-depth exploration of the mobile app industry in 2024, encompassing macro overview, key trends and leading figures that define the year.