Analyzing feedback manually can be a grueling and inefficient task that takes a toll on your workforce. However, the application of Natural Language Processing (NLP) can streamline the analysis of feedback, relieving the strain on employees and enhancing the precision with which customer feedback data is quantified for subsequent analysis and strategic application.
NLP is indispensable in the realm of sentiment analysis. It employs computational techniques to parse and make sense of the nuances in human language. This technology encompasses a variety of processes like sentiment analysis, recognizing named entities, tagging parts of speech, and breaking down text into tokens.
Take, for instance, a user review that states, "This is the best dating app I’ve ever used!" Sentiment analysis algorithms can detect key phrases such as “best” and “ever used,” as well as the overall positive tone conveyed, thereby quantifying the sentiment behind the feedback.
FoxData, in our latest version, has added the feature of Review Sentiment Analysis!
Do you want to gain a deeper understanding of your customers' sentiments? Come and find out what this feature can bring to you now!
App developers can use the Review Sentiment Analysis feature in conjunction with Ratings & Reviews. Utilize Review Sentiment Analysis filters to filter positive and negative types separately.
Blue word clouds represent positivity, while red ones represent negativity and orange ones represent neutrality. The font size represents how often the hot word appears, the larger the font, the more often it appears. Top 25 most frequent hot words are displayed.
App developers can focus on negative words, i.e. Top25 red word clouds. Hover over to see how often the hot word appears and its average rating
After this app developers can try to view specific reviews of Top negative terms to quickly implement subsequent app upgrades that target user pain points.
You must be wondering if you need to go to the comments section and sift through them one by one? It doesn't need to be so tedious! Our feature helps you jump directly to a user's specific review through negative words!
All you need to do is click on the number of Reviews corresponding to the specific word in the table below the word cloud to see the details of the review.
By filtering the negative star ratings, you will be able to discover the user's needs directly!
👏Expert Tips: App developers can fix a period of review patrol once, such as once a month, which will help you respond to the user's problems in a timely manner, in order to solve the problem in time. FoxData's Ratings & Reviews and Review Sentiment Analysis support filtering the corresponding date.
Competitors can be analyzed in the same way as the user feedback analysis above. However, it should be noted that the research object will be switched to the competitor's app and should not only look at the competitor's negative word clouds but also pay more attention to the positive word clouds.
👏Expert Tips: For competitor analysis, we recommend that Review Sentiment Analysis can be combined with the Competitors feature. This will provide a more intuitive view of the difference in ratings with your competitors. If a competitor's ratings are consistently way ahead of your own software, focus on the competitor's positive reviews. Conversely, focus on their negative reviews. In addition to this, you need to pay more attention to unusual increases and decreases, which means that your competitors may have made some adjustments to their products or their products are experiencing sudden malfunctions.
In addition to focusing on specific user comments like the path mentioned in the user feedback analysis, marketers can also pay attention to the trend of a term, which corresponds to the fluctuation of the term in the time dimension.
Words that have fluctuated a lot in the recent past are the ones that marketers should pay more attention to because they indirectly imply consumers' recent concerns and demands, which can provide reference for the application's function development and market positioning.
Looking for a deeper understanding of what's going on in the minds of your customers? Try FoxData's newest sentiment analysis tool now! Imagine how much faster and more precise your decisions would be if you could instantly understand the true sentiment behind every piece of customer feedback!
The feature is currently free! Sign up soon and let this feature help your business take a rocket-class leap forward!