The results of the 2024 U.S. presidential election has been announced on November 5th.
Did you support the eventual winner, Donald Trump, in this election?
The peak of the October elections benefited not only Donald Trump but also certain betting and social media apps like "Kalshi", "Polymarket", "X", and "Bluesky".
Next, let's take a look at the four apps that benefited from the U.S. election: "Kalshi", "Polymarket", "X", and "Bluesky"!
Betting Apps
"Kalshi"
"Kalshi" is a financial betting app launched on September 16, 2022, and has accumulated a substantial user base.
During the heated phase of the U.S. elections, it maintained the top position in the Finance category of the U.S. App Store.
According to FoxData-Category Ranking, "Kalshi" held the top spot in its category from October 27 to November 7, and even surged to the No.1 position in the overall app market on Election Day itself.
According to our App Intelligence, user acquisition data for the app prior to the U.S. election was not very promising, especially on the Google Play platform, where it was relatively unknown.
However, in October, the app experienced a rocket-like surge in downloads, ultimately achieving significant milestones on both the App Store and Google Play.
The download ratio between the App Store and Google Play was 10:1.
As of November 14, influenced by the election results on November 5, the app's downloads in the first half of November had already surpassed the total downloads for October.
With the election now over, the app faces the challenge of declining momentum in December.
How can mobile app developers tackle the major challenge of user acquisition?
"Polymarket"
"Polymarket" is a relatively young platform compared to "Kalshi", as it was launched on September 24, 2024.
In less than two months, it capitalized on the buzz surrounding the U.S. elections, causing its download numbers to skyrocket.
"Polymarket"'s downloads in October:
- App Store revenue: $15.41 million
- Google Play revenue: $3.88 million
According to
App Intelligence, the app saw a month-over-month increase of 334,372 downloads over the past 30 days.
Recently, since the election ended, download numbers have declined over the past seven days.
Curious to know if the app is still growing in November and December？
Social Media Apps
"X"
"X" played a pivotal role in the U.S. elections, acting as a key platform for information dissemination, public engagement, and voter influence.
It was central to this election cycle.
In October, election-related discussions peaked, indirectly boosting "X"'s global revenue on Google Play.
That month, "X" set a new record, earning $2,085,614.
In October, the primary source of "X"'s revenue, as anticipated, was the U.S., which was the epicenter of public opinion during the presidential election, contributing 24.81% of the total revenue.
Japan followed, accounting for 11.22%.
Will the conclusion of the U.S. election impact "X"'s revenue?
It's challenging to predict, as "X"'s revenue is more influenced by global events and politics than by its own business activities.
Since global events and politics are inherently unpredictable, forecasting exact impacts is difficult.
If you're interested in exploring future revenue trends for "X", we invite you to utilize our
App Intelligence for detailed research.
"Bluesky"
"X"'s revenue reached a new record due to the election's impact.
However, did the influx of users to its competitor, "Bluesky", due to "X"'s inappropriate reforms affect the app?
Absolutely yes!
"X" is a platform with a noticeable political bias, with Elon Musk having spent months using the site to promote President-elect Donald Trump.
This political leaning and Musk's controversial statements and reforms led a significant number of U.S. users to migrate to "Bluesky" in October.
In October, "Bluesky" achieved a new milestone for user acquisition in the U.S., with App Store downloads of "346,361" and Google Play downloads of "315,941".
And this trend is far from over.
Following the election results on November 5th, the day after Trump's election, "Bluesky" continued to experience a surge in downloads on both the U.S. App Store and Google Play.
"Bluesky"'s downloads on the U.S. App Store
"Bluesky"'s downloads on the U.S. Google Play
Curious to know if the app is still growing in November?
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