How to Perform ASO Keyword Research and Boost Your App's Visibility

This blog post aims to demystify the process of conducting in-depth ASO keyword research, providing you with practical steps to enhance your app's discoverability and reach.

How to Perform ASO Keyword Research and Boost Your App's Visibility
Navigating the digital landscape can be challenging, especially when it comes to ensuring your mobile app stands out from the crowd. One of the most effective strategies to improve your app's visibility and increase its download rate is through App Store Optimization (ASO). At the heart of ASO lies keyword research, a crucial component that can significantly impact your app's success. This blog post aims to demystify the process of conducting in-depth ASO keyword research, providing you with practical steps to enhance your app's discoverability and reach.

The Essence of ASO Keywords

In the world of ASO, keywords are the backbone of discoverability. They are the specific words and phrases that potential users input into the search bars of app stores when on the hunt for apps. The role of these keywords is crucial as they directly influence your app's visibility and its ranking in search results. Choosing the right ASO keywords is like setting a digital trail, guiding users toward your app when they are searching for something similar.

Keyword Search Volume

The concept of keyword search volume is an important aspect to grasp when performing ASO keyword research. It refers to the estimated frequency of users searching for a specific term within the app stores. It serves as a useful metric, allowing you to assess the popularity and competitiveness of keywords, which in turn can guide your keyword selection strategy. Depending on their frequency of use, keyword search volumes can be classified into three main categories:

Low Search Volume keywords are not frequently searched for by users. They might not generate a large amount of traffic, but their lower competitiveness makes them perfect for targeting a niche audience. For startups or apps with unique functionalities, these low-volume keywords can be invaluable, helping new apps establish a foothold in the market.

Medium Search Volume keywords represent a moderate level of popularity among users. They offer a balance between competitiveness and user attraction, making them an ideal choice for apps aiming to solidify their market presence without being overshadowed by competitors.

High Search Volume keywords are those that users search for most frequently. While they have the potential to drive substantial traffic to your app, they are also highly competitive. Achieving a high ranking for these keywords can depend on several factors, including the level of public awareness of your brand and your existing keyword rankings.

Selecting the Right Keywords for Your ASO

The process of choosing the right keywords for your ASO is a multi-step journey, involving various stages of research, analysis, and optimization. Let's delve deeper into this process:

1. Conduct a Comprehensive Keyword Research:  

Conduct comprehensive research to identify the most relevant and effective keywords that can be used to optimize the master list. This will help to improve the visibility and ranking of the master list on search engines.

The first step involves creating a comprehensive master list of all potential short-tail and long-tail keywords relevant to your app. There are several steps,  and you can take to improve its visibility in app stores and search engines. Start by brainstorming an extensive list of potential keywords. Consider:

  • Words and phrases that describe your app's key features and functionality

  • Common misspellings and synonyms

  • Related categories and topics

  • Branded and generic keyword variations

  • Words your competitors rank for

By taking the time to research and optimize your app's keywords, you can increase its chances of being discovered by potential users and boost its overall success. Tools like FoxData provides keyword exploration during this stage, helping you build a robust list of potential keywords.

2. Analyze Search Volume

To effectively analyze keyword search volume and competitiveness, you need access to accurate monthly search volume estimates and competitiveness scores for each of your target keywords. ASO tools like FoxData provide this essential data.

When reviewing search volume, pay attention to:

  • The absolute monthly search volumes - higher numbers mean more searches per month. Look for keywords with search volumes in the hundreds or thousands per month.

  • Relative monthly search volumes - compare your keyword's search volume to competitors' volumes. Aim for keywords where you can achieve at least 10-20% of the search volume that top apps get.

  • Search volume trends - is search volume increasing or decreasing over time for a keyword. Growing volumes indicate future potential.

3. Prioritize Your Keyword List

Based on the keyword analysis, consolidate your research into a prioritized list of 10-20 core primary keywords and 2-3 secondary keywords per primary keyword. Maximize relevancy while balancing higher and lower competition keywords. These will form the core of your ASO strategy. 

Once you have a comprehensive list, the next step is to prioritize the keywords based on their potential effectiveness.  The key factors to analyze are:

Search Volume and Growth Trends

Review the monthly search volume estimates for each keyword. Prioritize keywords with higher absolute search volumes, as those drive more potential traffic. Also look for keywords with positive search volume growth trends, indicating future opportunities.


Analyze the competitiveness score for each keyword, which indicates how hard it will be to rank. Initially focus on keywords with low-medium competitiveness (scores under 50) for the best chance to rank.

Alignment with Paid Efforts

Look at keyword performance data from your Apple Search Ads campaigns. Choose keywords that align between ASO and ASA to maximize relevancy.

Current Rankings

Identify which keywords your app already ranks well for. Build on these successes by optimizing for closely related long-tail variations.

Competitor Analysis

Research keywords that competitors rank highly for. This can uncover valuable new opportunities to target.


Carefully evaluate keyword-app alignment to ensure you optimize for keywords highly relevant to your app's value proposition.

Final Core Keyword List

Regularly refine this list based on the latest market trends to keep your ASO strategy optimized over time. A data-driven approach is key to maximizing keyword impact.

4. Incorporate Top Keywords into the App Metadata:

After identifying your core keywords, the next step is to weave these keywords naturally into your app's metadata. This includes the app title, subtitle, keyword field, and app description. It's important to adhere to character limits and ensure a natural, user-friendly reading experience.

ASO Report on FoxData

5. Track Keyword Performance Plan:

Continuously track your keyword rankings and performance. Make iterative optimizations to align with search trends and maximize keywords To measure the effectiveness of your new metadata, it's essential to monitor keyword performance. This involves adding your prioritized keywords to a keyword tracking tool and observing any changes in keyword rankings over time.

ASO is not a one-time process; it requires consistent tracking, monitoring, and analysis of keyword performance. Regular updates to your metadata and keywords every 2 to 3 weeks can help you adapt to changing trends and user behavior.


Performing in-depth ASO keyword research is a fundamental step in optimizing your app's visibility and discoverability. By understanding the importance of ASO keywords, analyzing search volumes, selecting the right keywords, and optimizing your app's metadata, you can unlock the full potential of your app and attract more engaged users.

To streamline your keyword research and analysis, we recommend FoxData, an intelligent ASO data analysis platform. FoxData offers comprehensive insights into keyword rankings, search volume, competitor analysis, and more. With its user-friendly interface and powerful features, It will empower you to make data-driven decisions and maximize the impact of your ASO efforts.

With these insights and the right tools at your disposal, you are now ready to embark on your ASO journey and unlock the true potential of your mobile app. Start optimizing your app's visibility today and pave your way to success in the competitive app market!

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