探索您业务的更多可能性
从App研究、开发、发布到运营，提供全周期场景构建，以满足您的需求。
助力飞速增长
FoxData ASO 课程！
每天接收电子邮件，在10天内掌握ASO基础知识！
- English
- 中文（简体）
- Français
- Русский язык
- 한국어
- 日本語
无数据
In early July, the Pakistani game developer Game District launched a simulation management mobile game called "My Supermarket Simulator 3D" globally. This game was based on the recent popular theme of "supermarket manager."
Initially, the game was overshadowed by other competitors in the same category and did not achieve impressive data performance in its first month after launch.
According to FoxData, it wasn't until August, following several version updates, that "My Supermarket Simulator 3D" started gaining popularity in multiple regions, including Europe. This eventually led to the game topping the free charts in several countries and regions.
According to Global View-Category Ranking, as of September, the game remains in the top ten of the gaming charts in most countries worldwide and holds the number one spot in the simulation category.
In September, "Simulator Toko Supermarket" (My Supermarket Simulator 3D) surpassed numerous competitors with 14,924,452 downloads, becoming the leader in user acquisition on Google Play for the month.
💡Read More：Top Mobile Games by Worldwide Downloads for September 2024
How did this app achieve such successful user acquisition in such a short time?
While paid acquisition can bring in a large number of users in the short term, organic acquisition offers significant advantages in terms of user quality, cost-effectiveness, brand building, and long-term sustainability.
The app's Visibility Score is 81, surpassing 99% of newly launched apps within three months.
The game achieved long-term exposure and eventual downloads by making periodic adjustments to its App Store Optimization (ASO) for organic acquisition.
Let's take a closer look at the efforts this app made in the area of ASO for organic acquisition!
Through ASO Keywords-Keywords Ranked, we discovered that the app's keyword performance is outstanding.
In just three months, "My Supermarket Simulator 3D" ranked for 5,216 keywords, with 255 of them making it into the Top 2 and 498 into the Top 10. This significantly boosted the app's visibility.
👉Click here to view the game's Keyword Breakdown.
We found that "My Supermarket Simulator 3D" ranked in the Top 3 for 355 keywords, primarily consisting of brand terms, game type, core gameplay, and multilingual versions of the game's brand and gameplay terms, such as Russian, Arabic, Spanish, and others.
If you examine closely, you'll also find that the brand term variations for "My Supermarket Simulator 3D" hold a significant proportion in the Top 3, such as "supermarket management simulator online" and "supermarket simulator."
👏Expert Tips: We recommend paying close attention to brand term variations when developing your keyword strategy, which will help you reach a broader audience. Different users may have higher recognition or preference for different words or phrases.
💡If you are interested in learning how to select suitable keywords for your own app, please refer to: How to Perform ASO Keyword Research and Boost Your App's Visibility
The description of "My Supermarket Simulator 3D" is highly successful from both an engagement and search optimization perspective.
It features a captivating introduction. The description begins with "Master the Art of Retail Management!" immediately capturing the user's attention. Such an opening not only piques the player's curiosity but also sets a tone of challenge and achievement for the content that follows.
Additionally, there is a rich showcase of features. The description clearly presents the game's diverse gameplay by listing key features. Each feature is accompanied by a concise explanation, such as:
These features not only demonstrate the game's depth but also enhance search optimization by naturally incorporating keywords.
According to the ASO Report, the app description includes 78 keywords, with 21 of them ranking in the Top 3, indicating that the app has successfully and cleverly embedded keywords into its description.
If you are developing an app, it's advisable to ensure that keywords are naturally integrated into the description while maintaining fluency and appeal, just like "My Supermarket Simulator 3D." This approach can improve search rankings and enhance user reading experience and interest.
The icon for "My Supermarket Simulator 3D" is cleverly designed to align with the psychology of simulation game players in terms of both color scheme and simplicity.
The simple depiction of the game protagonist alongside supermarket counters and shelves, combined with vibrant colors like red, blue, and orange, highlights the game's visual playability.
The app's icon resonates with its primary target market. The game protagonist features characteristics that align with key markets, such as Brazil, including darker skin tone, a large beard, and brown hair.
Market Segment of "My Supermarket Simulator 3D" on FoxData
According to the ASO Report, this App Icon aligns well with the color trends of Simulation Games.
The only shortcoming of the app is that its icon lacks uniqueness and does not particularly stand out within the supermarket simulation genre.
The app has a total of 8 screenshots on Google Play.
Each screenshot individually showcases the core gameplay and scenes of the game, providing guidance to help users quickly understand the game's features.
👏Expert Tips: On Google Play, it is generally recommended to include 3 to 8 screenshots for an app or game. These screenshots should highlight the key features and user interface to attract potential users to download and use the app. Ensure that the screenshots are of high quality and visually appealing, while also adhering to Google Play's design guidelines and requirements.
💡If you are looking to optimize your app creatively, you might find some inspiration in this article: Leveraging Creativity for ASO Success: Unveiling Trends in Mobile Casual Gaming Creatives
Welcome to read more ASO strategies !
Or you may want to optimize your app now; just join FoxData and start your keyword research! Get started with your free trial today!
Or do you want to find a professional team to increase your app's user acquisition? FoxData's sub-brand, FoxAdvert, tailors App Store Optimization services to fit your unique goals!