모바일 앱 보고서 - Whiterose Drycleaners 데이터 분석 및 마케팅 동향

Founded in 1952, White Rose Dry Cleaners is Kenya’s premier dry cleaner and the largest company of its kind in East and Central Africa. White Rose has gained broad recognition through its network of over 50 branches that include processing units, collection points and franchises in every major city in Kenya and Uganda. White Rose Drycleaners has maintained its market leadership for over 65 years through continuous investment in the latest dry cleaning equipment, through constant staff training and empowerment and an obsessive dedication to providing our customers with world-class services. This has become known as the ‘White Rose Way’ and has set the standard for professional dry cleaning in Eastern Africa. White Rose has evolved from being the pioneer and trendsetter for professional dry cleaning into a national reference point for garment care. White Rose Dry Cleaners is committed to the same principles and core values of its founder that form the basis for the brand’s culture nationwide. To this day, the staffs are bound by the standards of behaviors and principles established in the 1950s. The principles have been inculcated and internalized by the staff, customers and the greater White Rose Family. At White Rose, we believe that the competitiveness of our company and the well-being of the communities with whom we collaborate are mutually interdependent. Our policies and practices leverage our core capabilities in ways that contribute to both social progress and the economic success of Kenya.